Responsibilities
Conduct research using tools such as surveys, focus groups, and interviews to collect pertinent data in regards to a media campaign.
Analyze the effectiveness of a media campaign by assessing press releases and broadcast coverage.
Track the media coverage of a service or product in print media, radio, TV, social media, and advertisements.
Present findings on a monthly basis to management and marketing teams of the company to discuss the effectiveness of media campaigns.
Stay up to date on advertising trends, the media industry, and competitors.
Work with clients to evaluate their advertising efforts and point to strengths and weaknesses in their campaigns.
Collaborate with journalists and reporters regarding certain services or products.
Send the product or service for free to reviewers.
Enter relevant media-related and marketing data into databases.
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Requirements
Bachelor’s in Marketing, Advertising, or related field
2+ years of experience
Understanding of media advertising and analytics
Good interpersonal, communication, and networking skills
Can produce quality work under stressful deadlines
Able to travel