YouGov Profiles AI Agent is a powerful AI tool developed by Yabble that gives users instant, conversational access to the YouGov Profiles dataset (currently available in the US). It lets users type conversational questions or prompts to understand more about an audience, rather than navigating dashboards or selecting variables. It helps teams make confident, data-driven decisions in real time, turning YouGov Profiles into an always-on audience assistant.
Step 1: Open Profiles AI Agent
Click ‘Ask Profiles AI’ on the home page of Yabble, or click ‘Profiles AI Agent’ in the side navigation, to start a new chat.
Step 2: Start having a conversation with Profiles!
Profiles AI Agent is built on YouGov Profiles data. Currently in the US market only, this data includes surveys of 480,000+ respondents, 450,000+ variables, and 2 million+ datapoints.
Use Profiles AI Agent to get data-backed responses about:
Audience understanding at a high level
Brand perceptions and competitive benchmarking
Facts to direct media and content strategy
Category trends and purchase behaviors
Data to indicate market appetite for new concepts
Cultural trends and social attitudes
Ask questions like:
“Do millennial parents care about sustainability?”
“How do Gen Z women feel about Nike vs. Adidas?”
“What TV shows, podcasts, and websites are most popular with Gen X men who like home improvement?”
“How do attitudes toward meat alternatives vary by age group?”
“Would Gen Z be interested in a caffeinated sparkling water brand?”
“How concerned are suburban parents about climate change?”
