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Review Winback Results and Opportunities

Measure inquiry-winback performance and follow resulting opportunities from first contact through won or lost.

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Written by Petar Ojdrovic

Inquiry winback activity appears in the journey that generated it and in the shared Opportunities pipeline.

Review the journey

Open Marketing → Journeys and select the winback journey. Review active enrollments, influenced revenue, properties, message steps, and the Enrollments tab.

Review the pipeline

Open Marketing → Opportunities. Filter by source and creation window, then review the New, In Progress, Won, and Lost columns. Open a card for contact, stay, listing, channel, message, and value details.

Keep status current

Move the opportunity as follow-up progresses. Mark it Won only after the booking or revenue outcome is confirmed; move inactive or unsuccessful work to Lost.

Interpret attribution carefully

Influenced revenue connects Yada activity to a result but does not replace booking-system reconciliation. Use the linked contact and stay details to validate material wins.

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