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Create and Send an Email Campaign

Choose an audience, build and test email content, run launch checks, and send now or schedule for later.

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Written by Petar Ojdrovic

Campaigns are one-time sends. Use an email campaign for announcements, offers, and guest updates that are not tied to a journey trigger.

Start the campaign

  1. Open Marketing → Campaigns.

  2. Select Create campaign and choose Email.

  3. Add a campaign name and internal description.

Build the audience

Select one or more inclusion lists and any exclusion lists. Yada also applies active suppression lists. Review the final recipient count before continuing.

Create the email

Add a subject and optional sender name. Write HTML or use the visual block editor. Add personalization tokens only when their fallback values are configured.

Send a test

Use Send test email to inspect the rendered message, links, sender identity, mobile layout, and footer in a real inbox.

Launch

Review the final recipient count and content. Send immediately, schedule a local date and time, or save a draft. After launch, use Overview, Recipients, Opens, and Clicks to monitor delivery and engagement.

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