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Set Up an Inquiry Winback Journey

Follow up automatically after an inquiry with a controlled message sequence and opportunity tracking.

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Written by Petar Ojdrovic

An inquiry winback journey follows up with guests who inquired but have not yet converted.

Create the journey

  1. Open Marketing → Journeys and select Create journey.

  2. Choose Winback.

  3. Use When Inquiry Received as the trigger.

  4. Select the listings the journey should cover.

Build a helpful sequence

Add delay and message steps. Address common booking friction, answer likely questions, and link to the correct direct-booking destination. Stop adding steps once the sequence would feel repetitive.

Coordinate with opportunity nurture

Review the workflow or agent assigned to in-progress opportunities so a guest reply does not trigger competing messages. Enabling Deal Agent can deactivate legacy opportunity-in-progress journeys.

Activate and measure

Create the journey with activation off, review the complete sequence, then turn it on. Monitor enrollments, influenced revenue, Inbox replies, and Opportunities.

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