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Create and Manage Journeys

Build event-driven guest messaging with triggers, timing, listing scope, availability checks, channels, and enrollment controls.

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Written by Petar Ojdrovic

Journeys are reusable automations that enroll a guest when a defined event occurs.

Choose a journey type

  • Winback: follow up when an inquiry is received.

  • Upsell: create time-sensitive offers around check-in or checkout.

  • Marketing: send around booking, stay, or loyalty events.

Configure the trigger

Select the event and, where supported, how many days before or after it the journey should run. Loyalty triggers run when a guest joins or earns points; a delay step can control the first send.

Choose listings and safeguards

Select the properties the journey applies to. Upsell journeys can ignore selected weekdays and check the night before check-in or the night after checkout.

Build message steps

Add delays and supported channel steps. Email steps can use HTML or the visual editor. WhatsApp steps outside the service window require approved templates.

Activate and manage

Create the journey inactive when you want a final review. Its detail page lets you edit configuration, pause or activate it, review enrollments and influenced revenue, and cancel an individual active enrollment.

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