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Create and Manage Lists and Segments

Build reusable manual or dynamic audiences for campaigns, journeys, signals, and calling.

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Written by Petar Ojdrovic

Lists are reusable audiences. Manual lists contain contacts you explicitly add; dynamic lists and segments evaluate contacts against saved rules.

Create a dynamic list

  1. Open Marketing → Lists.

  2. Select Create list.

  3. Add a name and optional description.

  4. Choose contact methods and filters such as listings, stay status, booking channel, dates, spend, nights, ratings, or recent-stay exclusions.

  5. Review the matched-contact preview and create the list.

Create or update a manual list

Select contacts from the Contacts page and add them to a new or existing list. You can also add contacts from a list's detail page.

Maintain lists

Open a list to review members, definition, and downstream activations. Refresh a segment when its current membership should be re-evaluated. From the list menu you can rename, clone, or archive eligible lists.

Before archiving a list, review the campaigns, journeys, and signals that reference it.

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