Templates make repeated campaign content faster to create, while personalization tokens adapt a message to its recipient or listing.
Open templates
Open Settings → Marketing and select Templates. Review your custom templates and Yada's prebuilt email and SMS starters.
Create or edit reusable content
Keep each template focused on one purpose and channel. From the template library, launch a campaign from a template or open a custom template to edit its source.
Use personalization tokens
Insert supported contact, stay, listing, brand, or campaign values where the editor allows them. Use a token only when that field is populated for the audience or has a natural fallback.
Configure fallbacks
Open Settings → Brand and set default personalization values. Read the final message with every missing value replaced by its fallback before launching.
Test the rendered result
Send a test email or use a small test audience. Check punctuation around tokens, links, sender identity, and mobile layout.