The first time you open Journeys, Yada creates a catalog of default journeys. They start inactive. Turning the right ones on is the fastest way to keep past guests in touch without building sequences from scratch.
Find the defaults
Open Marketing → Journeys. If no journeys are live, Yada shows Turn on your default journeys with Enable all defaults. Do not use that button until you have reviewed copy, listings, and your booking URL.
Open Settings → Brand first and confirm the booking site URL. Several default messages include the booking site personalization token.
What each default does
Inquiry Winback: follows up after an inquiry that has not booked.
Pre-Stay Gap Night Upsell: offers the night before arrival when it is open.
Post-Stay Gap Night Upsell: offers the night after checkout when it is open.
Referral & Direct Booking: 16 days after checkout, invites a return and a referral to book direct.
30-Day Direct Booking Nudge: a soft reminder one month after checkout.
OTA → Direct Conversion: 45 days after an OTA checkout, asks the guest to book direct next time.
2-Month Win-back Offer: 60 days after checkout, with a past-guest offer.
Try Another Property: 75 days after checkout, suggests another listing in your portfolio.
6-Month Seasonal Return: six months later, invites a different-season stay.
Anniversary Re-booking: about a year after check-in, a nostalgic return invite.
Loyalty Points Reminder: five days after checkout, for enrolled members only.
Repeat-Guest VIP Recognition: one week before a returning guest's next check-in.
Direct Booking Thank-You: two days after a direct-booked checkout.
Activate in a safe order
Open each journey you plan to use. Confirm listings, channels, and message copy.
Start with Inquiry Winback plus one post-stay journey, such as Referral & Direct Booking or OTA → Direct Conversion.
Add the 30-day, 60-day, and anniversary journeys after the first ones are sending cleanly.
Turn on Loyalty Points Reminder only after your loyalty program is live.
Leave a journey paused if its offer, discount, or booking link is not ready.
Yada will not activate a journey that still has placeholder text or no listings assigned.
Watch enrollments
Use the Active enrollments and Upcoming tabs on the Journeys page to see who is in a sequence and when the next message sends. Cancel an individual enrollment if that guest should not receive the rest of the sequence.