Overview
Connect your Yayem onboarding workflow directly with Brevo, ensuring all applicants and members are automatically synced and kept up to date in your CRM.
As users move through onboarding in Yayem, their contact profile, attributes, and membership status are updated in real time inside Brevo—keeping your lists clean, accurate, and ready for marketing automation.
This integration is available for all Yayem partners using Brevo for CRM and email marketing.
Benefits
Automatically create and update contacts in Brevo as users apply through Yayem
Eliminate manual data entry and list maintenance
Keep membership status, tiers, and profile data continuously in sync
Unlock better segmentation for campaigns, announcements, and lifecycle emails
How the Integration Works
When a user begins the Yayem onboarding process, a contact is created or updated in Brevo using their email address.
The contact is added to your designated Brevo list.
As users move through Yayem’s onboarding flow, profile data syncs in real time.
Any updates to status or membership details are automatically reflected in Brevo.
Once onboarding is complete, the Brevo contact includes:
Status (e.g. Applicant, Active)
Membership tier name
Membership tier ID
External ID (Yayem user ID)
Additional mapped profile attributes
Step 1: Generate a Brevo API Key
First, generate an API key so Yayem can securely send updates to Brevo.
Click the black “Generate a new API key” button
Copy the key and share it securely with the Yayem team
Step 2: Create a Test Contact (Required)
Before configuring attributes, you must have at least one contact in your Brevo account.
Click Create a contact
Enter an email address (this can be a test email)
Save the contact
⚡︎ If you already have at least one contact in Brevo, you can skip this step.
Step 3: Configure Contact Attributes
In the left sidebar, under CRM, click Contacts
At the top, click Contact attributes
You will see a list of default Brevo attributes.
To fully support the Yayem integration, confirm the following attributes exist.
If any are missing, create them exactly as shown:
Attribute Name | Type |
Text | |
FIRSTNAME | Text |
LASTNAME | Text |
SMS | Text |
EXT_ID | Text |
STATUS | Text |
MEMBERSHIP_TIER_NAME | Text |
MEMBERSHIP_TIER_ID | Text |
DATE_CREATED | Date |
DATE_UPDATED | Date |
Step 4: Make Attributes Visible on Contact Profiles
Open the test contact you created earlier
Hover over the gear icon on the contact profile
Click Manage visible attributes
On the right, you will see your newly added attributes under Attributes not shown
Drag them into Your groups, under Information
Once added, these attributes will appear on all contact profiles.
You’re Done
After completing these steps:
All contacts synced from Yayem will include these attributes automatically
Attributes will be assigned to every contact going forward
Yayem will send real-time updates to Brevo as users apply, get approved, or change status
Your Brevo lists will remain accurate without manual intervention
Things to Note
Only attributes configured in Brevo will sync from Yayem
Status changes (e.g. Applicant → Active Member) are pushed automatically
Yayem continues to send transactional emails
Brevo is used for bulk email campaigns and marketing automation