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How to find your store name in Amazon Seller Central

You may need to confirm your Amazon store name when reconciling your Amazon store with information shown in Yonda.

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Written by Jared Fisher

Amazon refers to your store name as your Display Name.

Find your Amazon Display Name

  1. Sign in to Amazon Seller Central.

  2. Go to Settings → Account Info.

  3. Select Store Info from the menu.

  4. Click Your Seller Profile.

This will open the Seller Information page.

Confirm your store name

Find the relevant Amazon marketplace and look under Store details.

Your store name is the value shown next to Display Name.

For example, if Amazon shows: Display Name: Yonda Development Store

Then your Amazon store name is Yonda Development Store.

This should match the integration name as per Yonda

If you have multiple marketplaces

If you sell across multiple Amazon marketplaces, such as the United States, Canada and Mexico, Amazon will show each marketplace separately.

Check the Display Name for the marketplace you're trying to reconcile. The same Display Name may be used across several marketplaces.

Note: Your Display Name is your customer-facing seller name and may be different from your legal business name.

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