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Yoyo Engage provides you with an unprecedented glimpse into the buying habits of your customers.
It also enables you to devise and execute personalised, mobile-first campaigns that will deliver against business goals.
Yoyo Engage is the platform that enables you to:
1.Identify your customers
Yoyo identifies a customer at the point of purchase and connects them to their transaction and basket data.
This transforms your formerly anonymous footfall into customers you know.
Yoyo enables you to understand collective behaviours and uncover powerful insight through segmentation.
Customer bases can be segmented into different variables including:
- Average spend per transaction
- Average visit frequency
- Customer Lifetime Value
Yoyo not only enables you to accurately measure these KPIs, it allows you to actively drive their growth.
2.Engage your customers
Raise your base level of engagement with customers through Yoyo’s digital loyalty programs.
In addition to Yoyo’s traditional loyalty campaigns (Stamp Card Schemes, Points Programme, In-App Purchases & Automated Discounts), you are able to engage your customers through reward-based campaigns designed to deliver specific outcomes including:
- Increase Transaction Value
- Drive Visit Frequency
- Reward Loyalty
You can also drive spikes of engagement with personalised, rule based reward-based campaigns using Yoyo’s mobile-first marketing channels.
Find out more about Yoyo’s digital campaigns here.
Get complete visibility of transaction and campaign performance. Track how well your campaigns engage customers and how effectively they achieve your target business outcomes.
Yoyo campaigns can be tracked and analysed on three separate levels:
- The open and click rates of communications
- The short term behaviour change of targeted customers eg did they take part in the campaign
- The long term behaviour change of targeted customers
e.g. did the campaign change the way the customer behaved over a month/several months?