The ZeeMee Community for your institution has a unique-link URL which should be included in your communications.
Prospective students who click it will be auto-followed to your Community and your content.
This unique link should be...
a. Included in all invite communications to your ZeeMee Community
b. Included in all drip campaigns
c. Embedded in counselor e-mail signatures (see: example below)
d. Embedded where all other social media icons exist (website, etc.)