Across the board, we've seen our partners' ZeeMee Communities out perform their Facebook-group counterparts.
As you know, the next generation of your prospective students are not on Facebook.
Allow your ZeeMee Community to to be the one stop students need to make in order to connect and engage with your college or University by ceasing any messaging or invitations to "Class of" Facebook groups.
This can be confusing to the students and dilutes your efforts to have students congregating in one place to build upon one another's excitement.