Overview
An ad group is an entity where you can define specific criteria (flight dates, targeting, optimization type, etc. ) and upload your content ads.
IMPORTANT: At least one ad group is mandatory in order to deliver your campaign.
Criteria available to define in an ad group:
Ad group flight dates, delivery type & day-parting
Bidding strategy (conversions, impressions, clicks, or engagement), daily budget
Click & impression frequency cap
Bid modifiers
Targeting (Location, Publisher & Placement, Language, Device, Environment, Contextual, Keywords, Retargeting, Audiences)
Deal ID
Tracking code
Keep in mind a campaign can include several ad groups to split the delivery based on different criteria.
Steps to create a new ad group
Navigate to the campaign overview screen.
Click on the + Ad Group button located on the bottom left corner of the dashboard.
A new window will open up taking you to ad group Settings.
Ad Group Settings
Ad group settings display general and delivery information about a specific ad group.
You can edit the following sections:
Name: Custom ad group name to easily identify the ad group in your campaign setup or campaign monitoring.
Scheduling: Define the start and end date of the ad group. Choose delivery type and apply day-parting (optional).
Budgets and daily limits: Select the desired bidding strategy and set the ad group's daily spend limit (in case of enabling budget optimization on the campaign level, a daily limit is set automatically).
Device targeting: Choose on which devices to run your ads. You are also able to select the operating system and the environment (website vs. in-app).
Location targeting: Select the geo-locations you'd like to target. You can choose to target a country, region, city, ZIP code, or a DMA. Excluding a location is supported as well.
Tracking (optional): Insert tracking codes/UTM to be automatically added to all promoted content ad URLs (UTMs are also supported per individual content ad URL).
Audience Targeting (optional): Target specific demographics or interest categories based on the user's reading habits.
Deals (optional): Connect and create a deal ID.
Bid modifiers: Review and configure bid modifiers/bid adjustments across all dimensions.
Once you've defined all the parameters, click Save and you're all set.
