Bid modifiers console gives you a comprehensive overview of all applied bid modifiers in your ad group and provides the ability to manage bid modifiers across all dimensions in one place.
To access the console, navigate to ad group settings, and scroll down to the Bid modifier section.
The console consists of two sections: Bid modifiers in use and Configure bid modifiers.
Bid modifiers in use:
Bid modifiers in use allow you to see the dimension, number of configured bid modifiers and the maximum and minimum bid modifier value applied on that specific dimension.
Here, you are also able to export a .csv file with all currently applied bid modifiers which gives you the ability to share bid modifier settings across different ad groups.
Configure bid modifiers:
Configure the bid modifiers section enables you to import a master CSV file through which you can manage bid modifiers across every dimension.
To download the sample file, Download CSV sample.
The first column in the CSV file contains the dimension specifier, and the second column the bid modifier. The first row in the CSV file is ignored.
PLEASE NOTE: The exception to this rule is the format for publisher bid modifiers. This format contains three columns. The first one specifies the publisher domain, the second one media source and the third one bid modifier.
For a list of valid dimension specifiers please consult this page.
Please keep in mind the following when importing bid modifiers:
In the CSV file, the values should range from 0 up.
Bid modifiers less than one reduce the bid and modifiers greater than one increase the bid proportionally. To reset the bid use 1.
Bid modifiers applied across several dimensions multiply. To learn more about how this works, click here.
The import will remove all preexisting bid modifiers on all dimensions (even if they were directly applied in the dimension tab).
There needs to be an empty row between every specified dimension (the structure stays the same as the sample file).
The order of dimensions specifiers is not important.
Dimension specifiers must be written in uppercase letters (as defined in the sample file).
If you wish to apply a modifier per day or per hour, you’ll have to insert a separate row specifier for every hour for the specific day you wish to change the bid. The field number indicating the hour of the day is used for the 24-hour clock. E.g., if the time is 12 AM the output will be 0 and if the time is 11 PM the output will be 23.
IMPORTANT: In order to not lose any bids that have previously been applied, we suggest you export the file including already existing modifiers, and make needed adjustments there.