Download or schedule reports in Zemanta to see your most important ad metrics and learn how you're reaching your goals. You can fully modify your reports by selecting all metrics that you’re interested in by choosing the right columns. You can even break down your report to the smallest unit in the system to get as much detail as you can to make the right decisions when it comes to campaign optimization.
Reporting Granularity
Zemanta offers four levels of granularity. The granularity options will differ based on the tab you are on.
Current View: All of the columns currently select in the Zemanta. The current view can be altered by adding/subtracting data in the “Column” button.
Campaign: Report of all campaigns within a selected account.
Ad Group: Report on a single ad group within a selected campaign.
Content Ad: Report of all content ads running.
Reporting Frequency
Zemanta offers three options:
Daily
Weekly (every Monday)
Monthly (send the first of every month)
We don't set a limit on the number of reports or email addresses associated with a report. You can schedule as many reports as necessary and send reports to your entire team.
Report Log
While logged into Zemanta select the “Report” tab. There you will find a detailed list of all scheduled reports by name, level, granularity, frequency and recipients.
Steps to Download Reports
When logged into Zemanta select the "Report" on the right-hand side of the dashboard. Keep in mind the level of the dashboard you are in (Agency, Account, Campaign or Ad group) will define what information your report will include.
The "Export" button will provide you with two options: Schedule a report OR Download a report. Select "Download.
Choose which metrics you want to be included in your report. You can modify the data by either adding additional breakdowns or modifying columns.
Select "Download" and your report is now ready.
Steps to Schedule Email Reports
When logged into Zemanta select the “Report” button on the right-hand side of the dashboard.
Select “Schedule”
Input the following information:
Report name: The title of the file name and report stored in Zemanta history.
Frequency: Daily, Weekly (Monday) or Monthly (1st of the month).
Time period: You can select a preferred time period.
Recipient emails: A comma-separated list of all the recipients for the report.
4. Select “Schedule” and your report is now scheduled to arrive at the desired recipients by the parameters you defined.