What is real-time data mode?
Real-time data gives you the ability to immediately and continuously monitor and optimize your campaigns and ad groups, as well as better understand the effects that your campaign optimizations have on your performance.
Where is the real-time data?
To quickly check campaign performance, visit real-time analytics in the main analytics view. Simply click on one of the available real-time analytics intervals – 1h, 6h, 24h or Today – and the chart will showcase real-time metrics.
Keep in mind live data is currently available on campaign and ad group levels.
What kind of real-time data do you see?
The Real-time data includes Impressions, Clicks, Total spend (margin and fees included), CTR, avg. CPM and avg. CPC on the ad group and campaign level. Impressions and Clicks are available as LIVE data, being refreshed every 5 seconds. All metrics are shown for the last 1 hour, 6 hours, 24 hours, or today (from 00:00 till the moment you are looking at the data).
Data can be presented in a non-cumulative or cumulative way. You just need to pick the metrics tab you want, e.g. Impressions and the graph will show 3 lines - Impressions according to the time component: current, yesterday, and 7 days ago.
PLEASE NOTE: Real-time data today doesn’t support account or dimensions-level data. We do plan to support those in the future.