Targeting options enabled and set can have a huge impact on performance and spending. Here are some targeting best practices to help you meet your campaign goals.
Always set Targeting
If an ad group doesn't have any targeting set, Zemanta will try to bid for every requested impression. With such a wide reach, budgets could be spent very quickly. If you don't set a particular type of targeting, your reach may be too wide. But define your targeting strategy carefully. If you set too many targeting options you might limit your reach and prevent delivery.
Troubleshoot low delivery
If you’re not seeing the delivery you’re expecting, first check if your campaign setup:
Is active
Has a budget
Has ad groups and creatives assigned
If those settings are correct, check for these common targeting issues that impact performance:
Incompatible targeting may cause no spending. For example, targeting desktop devices in the InMobi ad network is incompatible. Pay attention to that.
There may be low inventory for a complex targeting combination. Set 2-3 targeting options.
Key Takeaways
Adding too many targeting options may restrict the reach of your campaign and lead to poor performance. If you are having trouble reaching your daily budget, try removing some of your targetings.
You should always ensure your CPC is competitive, but it is especially important with a narrower audience. If your targeting is a bit restrictive and you aren’t seeing scale or performance, try raising your CPC.
Use Bidding Insights to see the estimated reach for a specific ad group with all the targeting options taken into account.
If you have any more questions, contact us by clicking on the Chat button within Zemanta.