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Setting up Targeting
Setting Up Video Settings
Setting Up Video Settings
Updated over a week ago

Video Advertising creates a premium user experience which results in higher ad engagement since the consumption of online video is rapidly growing. Video programmatic ad buying is especially popular across mobile websites and mobile applications.

To reach audiences who are ready to engage with video, you can set video-specific targeting options that improve video campaign usage. You can gain extra control over where video ads will appear and how.

Adding the Video Settings targeting option enables you to:

  • Select one, more or all API Frameworks for the structure or format of the video ad:

    • VPAID 1.0

    • VPAID 2.0

    • MRAID 1.0

    • MRAID 2.0

    • MRAID 3.0

    • ORMMA

  • Select one, more or all specific video protocols set by IAB:

    • VAST 1.0

    • VAST 1.0 WRAPPER

    • VAST 2.0

    • VAST 2.0 WRAPPER

    • VAST 3.0

    • VAST 3.0 WRAPPER

    • VAST 4.0

    • VAST 4.0 WRAPPER

    • DAAST 1.0

    • DAAST 1.0 WRAPPER

  • Select placements with options to allow, require or block the video skippability option.

  • Select one, more, or all viewability options on in-stream: pre-roll, mid-roll and/or post-roll.

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