Interest targeting allows you to narrow your target audience depending on the content they have previously engaged with by choosing one or more Outbrain Interest Graph categories to include or exclude. This option allows you to select your target audience segment based on the topics that they’re most interested in.
You can go ahead and start including and/or excluding interests by selecting each category from the drop-down menu or by typing in the category name.
Best Practices when using interest targeting, we recommend using all media sources, as using just one or two will limit your reach extremely.
Instead of creating an included interests list straight away, start with a list of excluded interests instead to keep your targeting open.
If using included interests, always include the Premium category as well.
There is no need to create an included and excluded list - if you're using included interests, the remaining interests are already considered excluded, and vice versa.
We do not recommend including interest targeting when using an allowlist.
Expect higher average CPCs when using interest targeting, as your targeting will narrow.