Zemanta supports deal implementation on every level of the dashboard. A deal can be visible either on the entire agency or on a specific account.
Deals are by default set to exclusive, meaning that we will only respond to requests on the selected exchanges that have this deal. If you want all traffic to only run on this deal then you also have to pause all other exchanges/sources.
Deal connections on lower levels will always have priority. For example, if a deal is connected on the account level and the ad group level at the same time, buying will be limited to the deal on the ad group level.
The Deal ID feature in the Zemanta dashboard consists of two different components: Deal Connections and the Deal Library. You can create, edit, and manage Deal IDs in both sections.
Deal connections
Create a new deal
IMPORTANT: Keep in mind you must receive the deal ID from the exchange or publisher before you can enter a new deal.
1. Navigate to the Settings tab on the level where you’d like to create the Deal and click on the “Add new deal” button. The Deal will be added to the Deal Library and automatically connected to the account that it was created on.
2. Enter deal information in the form.
Deal name - Select a name of your choice that will best represent the inventory of the deal (required).
Deal ID - Enter the unique deal ID that you have received from a publisher or an SSP (required).
Source - Select the media source through which this inventory is available (required).
Floor price - Certain deals may require a minimum CPM price also known as the floor price. The price entered will not affect your bidding and it is just informational for your reference (optional).
Valid from - Deals can be limited in duration. Enter the deal start date (optional).
Valid to - Enter the deal's expiry date (optional).
Notes - Notes describe exceptions or additional information that you need to know about the deal. The Notes field can include internal notes regarding client use, the last time the deal was verified, etc. (optional).
3. Click Save
*Keep in mind the deal created in the settings tab will be automatically added to the Deals Library and can also be added to other accounts, campaigns, and ad groups within your agency account.
Connecting an existing deal
If you wish to add an existing deal simply search for it in the Connected deals search bar and select it.
Deleting a deal connection
If you wish to remove a deal from a certain level press the delete icon in the connected deals view list.
Deals Library
Deals Library gives you an overview of all the deals created on the account or agency level. It is accessible through the Inventory Management tab in the main menu on the left side of your screen.
In the library, you can:
Create a new deal
Edit or delete an existing deal
Edit deal connections
Define the scope of a deal (the whole agency or a particular account).
PLEASE NOTE:
Keep in mind a Deal ID is always connected to a specific media source. Buying on all other media sources will take place on the open marketplace. If you wish to purchase the traffic only through a specific deal, make sure to remove or pause all other media sources.
Before deleting a deal, make sure the deal you would like to delete is not currently being used on any active campaigns as this will affect delivery there.
If your deal has a floor price attached to it, make sure to set the default bid at or above this deal price. Don’t forget to include Zemanta's fee in the floor price as well. If you do not, your bid will not meet the floor price, and you will not win any inventory.
Contact our support team at help@zemanta.com with any questions about calculating your bids.