About IAB Taxonomy
The IAB Content Taxonomy provides a “common language” that can be used when describing the content. Typical uses of the content taxonomy are contextual targeting and brand safety. This help page contains upper-level and granular categories defined by the IAB that you can find in the Zemanta dashboard when applying contextual targeting.
You may notice that some sensitive categories included in the IAB categories list are not available in the list below and in the Zemanta dashboard. This is a decision we intentionally made to enable the highest standards for your brand safety. You can find the list of the excluded sensitive categories at the bottom of this help page. These categories are automatically excluded from targeting when running campaigns with Zemanta.
Table of Upper Categories
1 - Automotive
42 - Books and Literature
52 - Business and Finance
123 - Careers
132 - Education
151 - Amusement and Theme Parks
165 - Wedding
186 - Family and Relationships
210 - Food & Drink
223 - Healthy Living
239 - Hobbies & Interests
274 - Home & Garden
286 - Medical Health
324 - Movies
338 - Music and Audio
379 - News and Politics
391 - Personal Finance
422 - Pets
432 - Pop Culture
441 - Real Estate
464 - Science
473 - Shopping
483 - Sports
552 - Style & Fashion
596 - Technology & Computing
640 - Television
653 - Travel
680 - Video Gaming
Allowed Categories List
1 - Automotive
Value | Category Name |
3 | Commercial Trucks |
4 | Sedan |
5 | Station Wagon |
8 | Convertible |
9 | Coupe |
10 | Crossover |
11 | Hatchback |
13 | Minivan |
14 | Off-Road Vehicles |
15 | Pickup Trucks |
18 | Certified Pre-Owned Cars |
19 | Classic Cars |
22 | Green Vehicles |
23 | Luxury Cars |
24 | Performance Cars |
25 | Car Culture |
27 | Motorcycles |
28 | Road-Side Assistance |
30 | Auto Buying and Selling |
32 | Auto Parts |
34 | Auto Repair |
42 - Books and Literature
52 - Business and Finance
Value | Category Name |
53 | Business |
55 | Human Resources |
57 | Logistics |
58 | Marketing and Advertising |
77 | Government Business |
78 | Green Solutions |
102 | Agriculture |
107 | Metals Industry |
119 | Biotech and Biomedical Industry |
121 | Construction Industry |
123 - Careers
Value | Category Name |
125 | Career Advice |
126 | Career Planning |
127 | Job Search |
128 | Job Fairs |
129 | Resume Writing and Advice |
130 | Remote Working |
132 - Education
Value | Category Name |
133 | Adult Education |
134 | Private School |
135 | Secondary Education |
136 | Special Education |
137 | College Education |
139 | Postgraduate Education |
145 | Homeschooling |
146 | Homework and Study |
147 | Language Learning |
149 | Primary Education |
151 - Amusement and Theme Parks
165 - Wedding
186 - Family and Relationships
Value | Category Name |
188 | Dating |
189 | Divorce |
190 | Eldercare |
191 | Marriage and Civil Unions |
193 | Adoption and Fostering |
194 | Daycare and Pre-School |
195 | Internet Safety |
196 | Parenting Babies and Toddlers |
197 | Parenting Children Aged 4-11 |
198 | Parenting Teens |
201 - Fine art
Value | Category Name |
205 | Digital Arts |
210 - Food & Drink
Value | Category Name |
211 | Alcoholic Beverages |
212 | Vegan Diets |
213 | Vegetarian Diets |
214 | World Cuisines |
215 | Barbecues and Grilling |
217 | Desserts and Baking |
218 | Dining Out |
221 | Healthy Cooking and Eating |
222 | Non-Alcoholic Beverages |
223 - Healthy Living
Value | Category Name |
225 | Fitness and Exercise |
227 | Running and Jogging |
228 | Men's Health |
229 | Nutrition |
231 | Weight Loss |
233 | Alternative Medicine |
234 | Herbs and Supplements |
235 | Holistic Health |
238 | Women's Health |
239 - Hobbies & Interests
Value | Category Name |
241 | Magic and Illusion |
243 | Musical Instruments |
244 | Paranormal Phenomena |
245 | Radio Control |
246 | Sci-fi and Fantasy |
248 | Arts and Crafts |
249 | Beadwork |
250 | Candle and Soap Making |
251 | Drawing and Sketching |
252 | Jewellery Making |
253 | Needlework |
254 | Painting |
255 | Photography |
256 | Scrapbooking |
257 | Woodworking |
259 | Birdwatching |
260 | Cigars |
261 | Collecting |
262 | Comic Books |
263 | Stamps and Coins |
264 | Content Production |
265 | Audio Production |
266 | Freelance Writing |
267 | Screenwriting |
270 | Board Games and Puzzles |
271 | Card Games |
272 | Roleplaying Games |
273 | Genealogy and Ancestry |
274 - Home & Garden
Value | Category Name |
275 | Gardening |
276 | Remodeling & Construction |
278 | Home Appliances |
279 | Home Entertaining |
280 | Home Improvement |
282 | Indoor Environmental Quality |
283 | Interior Decorating |
284 | Landscaping |
286 - Medical Health
Value | Category Name |
309 | Skin and Dermatology |
316 | Dental Health |
324 - Movies
338 - Music and Audio
379 - News and Politics
Value | Category Name |
382 | International News |
384 | Local News |
385 | National News |
386 | Politics |
390 | Weather |
391 - Personal Finance
Value | Category Name |
395 | Student Financial Aid |
396 | Financial Planning |
398 | Insurance |
405 | Personal Debt |
410 | Personal Investing |
411 | Hedge Funds |
412 | Mutual Funds |
413 | Options |
414 | Stocks and Bonds |
415 | Personal Taxes |
416 | Retirement Planning |
422 - Pets
Value | Category Name |
423 | Birds |
424 | Cats |
425 | Dogs |
426 | Fish and Aquariums |
427 | Large Animals |
429 | Reptiles |
430 | Veterinary Medicine |
432 - Pop Culture
Value | Category Name |
440 | Humor and Satire |
441 - Real Estate
Value | Category Name |
442 | Apartments |
451 | Real Estate Buying and Selling |
464 - Science
Value | Category Name |
465 | Biological Sciences |
466 | Chemistry |
469 | Geography |
470 | Geology |
471 | Physics |
472 | Space and Astronomy |
473 - Shopping
Value | Category Name |
474 | Coupons and Discounts |
481 | Sales and Promotions |
483 - Sports
Value | Category Name |
484 | American Football |
485 | Boxing |
486 | Cheerleading |
491 | Cricket |
492 | Cycling |
496 | Equine Sports |
497 | Horse Racing |
499 | Canoeing and Kayaking |
500 | Climbing |
501 | Paintball |
502 | Scuba Diving |
503 | Skateboarding |
504 | Snowboarding |
505 | Surfing and Bodyboarding |
506 | Waterskiing and Wakeboarding |
510 | Figure Skating |
511 | Fishing Sports |
512 | Golf |
514 | Haunting and Shooting |
515 | Ice Hockey |
516 | Inline Skating |
518 | Auto Racing |
519 | Motorcycle Sports |
520 | Martial Arts |
521 | Olympic Sports |
525 | Rodeo |
527 | Rugby |
530 | Sailing |
531 | Skiing |
533 | Soccer |
537 | Swimming |
538 | Table Tennis |
539 | Tennis |
541 | Volleyball |
542 | Walking |
545 | Baseball |
547 | Basketball |
549 | Bodybuilding |
552 - Style & Fashion
Value | Category Name |
553 | Beauty |
560 | Women's Fashion |
561 | Women's Accessories |
565 | Women's Jewelry and Watches |
566 | Women's Clothing |
574 | Body Art |
575 | Children's Clothing |
576 | Designer Clothing |
579 | Men's Fashion |
580 | Men's Accessories |
581 | Men's Jewelry and Watches |
582 | Men's Clothing |
596 - Technology & Computing
Value | Category Name |
600 | Computer Networking |
601 | Computer Peripherals |
602 | Computer Software and Applications |
603 | 3-D Graphics |
605 | Shareware and Freeware |
607 | Web Conferencing |
608 | Antivirus Software |
610 | Computer Animation |
611 | Databases |
612 | Desktop Publishing |
613 | Digital Audio |
614 | Graphics Software |
616 | Data Storage and Warehousing |
618 | Information and Network Security |
619 | Internet |
623 | |
624 | Internet for Beginners |
627 | Search |
629 | Web Design and HTML |
631 | Programming Languages |
633 | Cameras and Camcorders |
634 | Home Entertainment Systems |
635 | Smartphones |
636 | Tablets and E-readers |
640 - Television
653 - Travel
Value | Category Name |
656 | Africa Travel |
657 | Asia Travel |
658 | Australia and Oceania Travel |
659 | Europe Travel |
660 | North America Travel |
662 | South America Travel |
665 | Adventure Travel |
666 | Family Travel |
667 | Honeymoons and Getaways |
668 | Hotels and Motels |
671 | Spas |
672 | Air Travel |
674 | Bed & Breakfasts |
675 | Budget Travel |
676 | Business Travel |
677 | Camping |
678 | Cruises |
680 - Video Gaming
Excluded Sensitive Categories List
199 | Special Needs Kids |
219 | Food Allergies |
236 | Physical Therapy |
237 | Smoking Cessation |
287 | Diseases and Conditions |
288 | Allergies |
289 | Ear, Nose and Throat Conditions |
290 | Endocrine and Metabolic Diseases |
293 | Thyroid Disorders |
296 | Heart and Cardiovascular Diseases |
297 | Infectious Diseases |
300 | Lung and Respiratory Health |
301 | Mental Health |
304 | Infertility |
305 | Pregnancy |
306 | Blood Disorders |
307 | Sexual Health |
310 | Sleep Disorders |
311 | Substance Abuse |
312 | Bone and Joint Conditions |
313 | Brain and Nervous System Disorders |
314 | Cancer |
315 | Cold and Flu |
318 | Digestive Disorders |
388 | Political Issues |
454 | Agnosticism |
458 | Buddhism |
459 | Christianity |
460 | Hinduism |
461 | Islam |
462 | Judaism |