Campaign Budget Optimization is a tool powered by the Zemanta Autopilot that allows you to evenly pace your budget throughout the flight time of your campaign. In addition to making sure your campaign budget is evenly paced, budget optimization will automatically distribute your budget according to campaign performance.

It will allocate more budget to the ad groups driving the most impact for your business while allocating less to the ones which aren’t. As a result, you don’t need to manually adjust your daily spend caps or worry about hitting your campaign goals.

As a simple example, let’s say you have a campaign budget of $100. If Ad Group A is driving better results for your business than Ad Group B, it might allocate $70 to Ad Group A ad $30 to Ad Group B. Previously, your $100 would have been evenly distributed across all of your media sources, and you would have had to monitor and optimize your daily budget manually.

You can enable Budget Optimization in Campaign settings by navigating to the Budget Optimization section and selecting Enabled.

By allowing our platform to automatically distribute your campaign spend according to performance, you’ll see greater efficiency on Zemanta, and you won’t lose dollars on underspending ad groups.

PLEASE NOTE: Budget Optimization is enabled by default on every campaign. If you'd like to take full control of your daily spend caps and how they are distributed between ad groups, make sure to disable them first.