Reach online users who have already engaged with your digital premises. With the advantages of the Zemanta JavaScript pixel, you can seamlessly build your first-party audience pools out of attributed online user actions. This feature facilitates the way you can retarget users or, for example, exclude users from retargeting. In this section, you can learn how to start building new audiences or see and edit existing ones.
Start building an audience
In order to start building an audience pool, you need to define when and where you will define converted users as part of the audience. In other words, which conversion definition triggered will define a user as part of the audience.
1. To start building a new audience, navigate to the Audience section and click on the + Add new audience button.
2. A pop-up window opens up. Follow these steps:
Type in a custom name for the audience.
Optionally describe the audience in a clear way.
Select the account you would like to use the audience for.
3. Then select your measurement service (Zemanta Pixel is currently available).
4. Define rules which users you want to collect:
People who visited the whole website: Audience will contain all visitors to the websites where your Zemanta Pixel is set up.
People who visited specific websites: Audience will contain all visitors of the websites where your Zemanta Pixel is set up and the URL of the website matches the pattern that you configure.
People who triggered a custom event: Audience will contain all visitors of the websites where a custom event is triggered either by Zemanta Pixel Custom Event Javascript Snippet or a legacy image pixel event.
PLEASE NOTE: If you are an advanced user and you are able to create an event snippet to implement on your website that sends event recordings back to us, there is no need to create a separate event-based conversion definition in order to start populating the event-based audience pool.
5. Define the data retention in days. 90 days is the maximum retention value allowance within the dashboard.
6. Click on the Save button to finish adding an audience.
If you have additional questions, check the Engagement Tracking FAQ.