Google Tag Manager is a tool management system that allows you to quickly and easily add and update code fragments or snippets to a web page, such as analytics, conversion tracking and remarketing code, without needing to edit the code of the website.

Tags are segments of code provided by marketing, analytics and support vendors. With Tags, you can easily integrate different products and services directly into your website.

Zemanta Pixel is a snippet of code that allows you to gather valuable information about visitors' actions on your website. It comes in the form of a JavaScript tag, which can be downloaded directly from Google Tag Manager. The Zemanta Pixel contains code that makes a call to our servers and stores user information in the first-party website cookie. After implementation, it is crucial to confirm that the Zemanta pixel is firing on your page.

1. Navigate to the Google Tag Manager and select Templates from the menu, located on the left-hand side of the page.

2. In the Tag Templates section, click on Search gallery and search for the Zemanta Pixel.

3. Click on the Zemanta Pixel option. The template details will open, allowing you to add the Zemanta Pixel to your selected workspace.

4. Click on Add to workspace.

5. After clicking on Add to workspace, a popup will appear prompting you to confirm if you want to add the Zemanta Pixel. Confirm this by clicking on Add. You have now successfully added the Zemanta Pixel to your workspace.

​PLEASE NOTE: This is a website implementation of the Zemanta pixel.

1. Return to Overview within the Google Tag Manager.

2. Click on Add a New Tag which is located in the New Tag box within the menu. A new window will open.

3. Click on Tag Configuration.

4. Find and click on Zemanta Pixel from the custom tags section.

5. Select the name of your new tag, for example: “Zemanta - Web Pixel”.

6. Now it’s time to set the Pixel ID. Your ID can be found by navigating to the Zemanta Dashboard and opening the Conversions tab.

Copy your ID and paste it into the selected field.

7. Find and click on the Advanced Settings drop-down menu, and opt for the option Once per page in the tag firing options.

8. Scroll down and click on Triggering.

9. Under Triggers, make sure that the Zemanta Pixel is active on all pages and then click on the Add button.

PLEASE NOTE: You still need to define specific conversion definitions in the Zemanta dashboard. To learn more about conversion definitions, click here.
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10. Click on the Save button.

1. To verify that the Zemanta Pixel is working correctly, click on the Preview button at the top right of the page.

2. Next, enter your website URL and click Connect.

3. After connecting, your website will open in a separate window. Minimize the window, head back to Google Tag Manager and click Continue.

4. A new screen should open confirming that the Zemanta Pixel has been fired on your website.

5. Go back to your Zemanta Dashboard and select Conversions in the main menu.

6. Find the Zemanta Pixel.

7. Under Last Triggered, there should be an indication if the Pixel was triggered and when. The statistic is updated once per hour.

You can also use the Zemanta Pixel Helper, our Google Chrome Extension available for checking pixels on your website. Find the Zemanta Pixel Helper in the Chrome web store and add it to your Chrome browser as an extension. This tool can help you easily check if the pixel has been implemented correctly and is firing. To learn more, visit Zemanta Pixel Helper.