Curated Inventory Packages is our brand-new targeting functionality presenting a fresh concept of audience and inventory segmenting. It allows you to easily target audiences based on your needs in the form of pre-configured targeting packages. These are ideal for clients looking to reach a specific audience or goal but wish to avoid the extensive manual setup.
There are 4 curated inventory packages currently available:
70% viewability - Targets inventory where predicted viewability is higher than 70%.
Search arbitrage optimized - Targets a dynamically updated allowlist of inventory and audience of users that has proven to perform well for search arbitrage advertisers.
Frequent shoppers - Targets users who have previously made a purchase or frequently add items to their cart.
Trackable users - Targets users users who have consented to conversion tracking.
Where can I find Curated inventory packages?
Pre-configured targeting packages can be selected directly in ad group settings in the "Curated inventory packages" section:
Please note that we will be charging a % of the overall media cost (reported as a data cost) for each ad group leveraging one of those packages. You can select multiple packages at the same time. The targeting relation between different packages is AND.
Available inventory packages will be frequently updated based on our clients' needs and seasonality.
IMPORTANT: It is not recommended to use this functionality with any other types of restrictive targeting to prevent delivery issues. If you are, for example, already targeting users based on a specific interest, or have applied a narrow publisher allowlist, additionally selecting a curated inventory package would severely limit your reach and hence increase prices.