Please note that data in the "By Audience" tab is available starting from February 22nd.

To enable you a better overview and understanding of your audience, you can now find three new reporting breakdowns in the Zemanta dashboard, including:

Data in these segments relies on Outbrain's proprietary Interest and Demographic segments. This gives you a clearer insight into user behavior and preferences, allowing you to create improved personalized and targeted solutions to reach relevant users, even in light of changing privacy and cookie regulations. Read more about Outbrain’s Interest and Demographic segments here.

Where can I find the By Audience breakdown?

The new breakdowns are available alongside other reporting dimensions in the reporting grid. You can find them available on all levels, including Agency, Account, Campaign and Ad group for any level of reporting granularity.

How does the By Audience reporting work?

The new breakdowns are based on Outbrain’s proprietary Interest and Predictive Demographics data, which combines users’ reading habits with contextual signals.

Please note: Because of the nature of the data, a user or a page can be categorised into multiple segments - for example, a user can be interested in Politics and Fashion at the same time. To ensure accurate data representation, you will see some impressions counted in multiple categories. That is why the totals column will have a different value than in other breakdowns and should not be used as a reference for final cost calculations.

The new breakdowns should mainly be used for better audience understanding and informing your future targeting strategies.

Who can see the new dimensions?

New reporting dimensions are available to all users and are automatically enabled for all your Accounts.

Keep in mind, the By Age and By Gender are only supported for English and Japanese targeted campaigns. Campaigns targeting languages other than English or Japanese, will not have the new data breakdowns populated, or the data will not be significant. We are working on supporting additional languages in the upcoming year.

What data is available in the By Audience breakdowns?

All data, apart from Google Analytics or Adobe analytics audience metrics.

I’m targeting "News" interest, but seeing News, as well as other interest categories in my report – why?

Because of the nature of the data and multiple signals in a single impression (a page or a user can be categorised into multiple interests or demographic segments at the same time), each impression will be reported multiple times to ensure accurate representation of segments.

Can I use Automation Rules or Bid modifiers in the By Audience breakdowns?

At the moment, setting automation rules or bid modifiers is not supported. However, you can include/exclude specific segments in ad group targeting based on performance.