AI Studio has built-in analytics and form submission tracking. This means you can keep an eye on your published projects without installing any tracking code. You can track page views, visitor engagement, opt-ins and conversion rates right inside your AI Studio project. This article shows you how to find these features, understand how your project is performing and manage submissions from within AI Studio.
Analytics and Form Submission Tracking in AI Studio
AI Studio Analytics gives you built-in reporting for published AI Studio projects. You can monitor website traffic, visitor engagement and lead conversions without setting up analytics tracking code yourself.
Each project has an Analytics dashboard. It shows page views, unique page views, opt-ins, opt-in rate, average time and visitor trends. Extra reports help you see your most visited pages, traffic sources, devices, browsers and visitor locations.
Form Submissions gives you one central place to see leads captured through connected forms on your AI Studio website. You can review submission details, filter records by form or date, and open the related ZipLeads contacts.
You can also see AI Studio performance alongside your other site assets in Sites → Analytics → AI Studio. When a visitor submits a connected form, supported page visits and submission events can appear in the contact's Activity timeline. This helps you understand the visitor's journey.
Important: Forms connected before this feature was released still count opt-ins. To link new submissions with the pages visitors viewed beforehand, ask AI Studio to reconnect form tracking, then publish the website again.
How To Access AI Studio Analytics
AI Studio Analytics shows website performance metrics right inside your project. You can review traffic trends, conversion activity, page engagement and visitor information to see how your published website is performing.
To open Analytics in AI Studio:
Go to AI Studio in the left navigation menu.
Open the published project you want to analyse.
Click More in the top navigation bar.
Select Analytics from the menu.
Click Overview to open the analytics dashboard.
The Analytics Overview shows key performance metrics. These include page views, unique page views, opt-ins, opt-in rate, and changes from the previous reporting period.
You can also explore average time on site, early exits, top-performing pages, and visitor breakdowns by traffic source, device, browser and location. This helps you understand how visitors interact with your website.
How To View and Manage Form Submissions
The Form Submissions view in AI Studio is a central place to review leads captured through connected website forms. You can inspect submission records, filter results, find the matching contacts and start creating a workflow, all from the same screen.
To view form submissions:
In your account, click AI Studio in the left navigation menu.
Open the AI Studio project that contains your connected website forms.
Click More in the top navigation bar.
Select Analytics.
Click Form Submissions.
Review the All submissions table to see your captured form submissions.
The Form Submissions dashboard shows your total submissions and a list of captured leads. This includes submission dates, contact names and any available contact information.
You can also select Create workflow to start setting up an automation.
View Lead Attribution in Contact Activity
When a visitor submits a connected form on your AI Studio website, ZipLeads can link their page visits, traffic source and form submission to their contact record. This helps you see where the lead came from and which pages they visited before submitting the form.
To view this activity:
Go to Contacts.
Select the contact you want to review.
Open the Activity panel in the contact details.
Review the recorded Page visited and Form submitted events, along with any available attribution information.
View AI Studio Analytics Across Multiple Sites
You can also see AI Studio reporting in the main Sites Analytics dashboard. This dashboard supports reporting across different types of website assets.
Go to Sites → Analytics.
Open the asset-type dropdown at the top of the dashboard and select AI Studio.
Use the project filter next to it to select All or choose a specific AI Studio project.
Adjust the date range to review performance for the period you want.
This combined view makes it easy to review the performance of several AI Studio projects alongside other supported assets, including Funnels and Websites.
