GIFs can make your emails more engaging by adding motion to images and video thumbnails. You can add GIFs to emails in the email editor using files stored in the Media Library. This article explains how to add a GIF as an image or use one as a video thumbnail.
What Are GIFs in Emails?
GIFs are animated image files that add movement and visual interest to your emails. In the Email Builder, you can insert GIFs as images or use them as custom thumbnails for Video elements.
You can upload GIF files to the Media Library, or select ones that are already there.
How to Add GIFs to Emails
Using GIFs in the Design Editor lets you add animated visuals without changing how you normally build emails. You can insert a GIF directly through an Image element, or use one as the thumbnail for a Video element.
Note: GIF uploads used in the Email Builder should not be larger than 10 MB.
Add a GIF as an Image
Go to Marketing > Emails.
Create a new email, or open an existing email or template.
Open the email in the Editor.
From the Elements panel, drag an Image element into your email.
Click the Image element.
Click the edit/pencil icon for the image.
Choose the option to upload or select media from the Media Library.
Select an existing GIF or upload a new one.
Click Insert Media to add the GIF to your email.
Save your changes and preview the email before sending.
Use a GIF as a Video Thumbnail
From the Elements panel, drag a Video element into your email.
Click the Video element.
Find the video thumbnail and click the edit/pencil icon.
Open the Media Library.
Select an existing GIF or upload a new one.
Click Insert Media to apply the GIF as the video thumbnail.
Save your changes and preview the email.
Frequently Asked Questions
Q: Where do I upload GIFs for use in an email?
You can upload GIFs to, and select them from, the Media Library while editing an Image or Video element.
Q: Can I use a GIF as a video thumbnail?
Yes. Select a GIF from the Media Library and apply it as the custom thumbnail for a Video element.
Q: What is the maximum GIF file size?
GIF files used in the Email Builder should not be larger than 10 MB.
Q: Should I preview my email after adding a GIF?
Yes. Previewing the email lets you check that the GIF and the rest of your content look right before you send it.
Q: Can I reuse a GIF that is already in the Media Library?
Yes. You can select an existing GIF from the Media Library without uploading it again.