This article explains how to automate and manage resend campaigns in ZipLeads. You can set up a resend for unopened emails ahead of time, track it easily, and edit or cancel it before it goes out. It's a simple way to improve your email engagement.
What is Resend Campaign Visibility & Control?
This feature makes it easier to resend emails to contacts who didn't open the original email. You can set up your resend settings when you create a campaign. You can then check on them or update them right from the campaign list.
Key Benefits of Resend Campaign Visibility & Control
Boost your email campaign performance and save time with flexible resend options.
Plan your resend strategy when you create the campaign.
Increase email open rates with automatic follow-ups.
Easily spot rescheduled campaigns using the "Waiting" label.
Quickly change the resend timing, or cancel it if needed.
Works with batch emails and RSS campaigns.
Reduces manual follow-up work for marketing teams.
How to Set Up and Use Resend Campaigns
Turn on and manage resends when you create a campaign, so you can re-engage contacts who missed your message the first time.
Steps:
Create or Open a Campaign – Go to your Email Campaigns dashboard and choose to create a new campaign.
Click "Send" or "Schedule" – Set up the message as you normally would.
Enable Resend Settings – Turn on the toggle and choose:
How long to wait before resending (for example, 2 days).
A new subject line for the resend.
Send the Campaign – The resend is now scheduled automatically.
Track Status – The resend shows as "Waiting" in the campaign list.
Modify or Cancel If Needed – Use the three-dot menu to:
Edit the resend duration.
Cancel the scheduled resend.
Resend Support for Batch & RSS Campaigns
You can use resend features with both batch and RSS-based email campaigns.
This gives your recurring or scheduled content a wider reach, because missed emails get a second chance to engage your audience.
Frequently Asked Questions
Q: Can I change the subject line for the resend?
Yes! You can set a custom subject line when you set up the resend.
Q: Where do I see if a resend is pending?
Campaigns with a scheduled resend show "Waiting" in the status column.
Q: What happens if I cancel the original email?
If the original email is cancelled, the resend won't be sent either.
Q: Can I resend to people who clicked but didn't convert?
No. This feature only targets unopened emails. For click-based follow-ups, use automation workflows.
Next Steps
Explore your analytics to see how your resends are performing.
Build resend strategies into your standard campaign planning.
Test different subject lines for resends to improve open rates.