Email Campaign Statistics in ZipLeads helps you track how your emails perform. You can see how recipients engage with your emails and how your campaigns contribute to conversions and revenue. Review key metrics such as deliveries, opens, clicks and orders to find out what resonates with your audience. Use performance trends and detailed reporting to make informed decisions and improve your email marketing.

Email Campaign Statistics is a reporting feature in ZipLeads that helps you measure how well your email marketing is working. It shows email activity, recipient engagement and, where available, conversion metrics. This helps you evaluate campaign results and spot opportunities to improve.

The Email Statistics dashboard combines reporting from Email Campaigns, Workflow email actions and Bulk Actions. You can view the combined statistics, or filter the dashboard to show only Email Campaigns. For a more detailed look at a single campaign, you can also open its own statistics page.

Understanding how contacts interact with your emails helps you judge how well your campaigns are working and make data-driven improvements. Email Campaign Statistics gives you insights into engagement, delivery and conversions, so you can identify successful campaigns and optimise future emails.

Conversion Summary shows how email interactions contribute to business outcomes, such as purchases and revenue. By reviewing attributed conversions alongside engagement metrics, you can see which campaigns are producing measurable results beyond opens and clicks.

Depending on the reporting view and the conversion data available, you may see the following metrics:

ZipLeads uses an email attribution window to decide which qualifying email interactions get credit for eligible purchases. The default attribution window is five days, and you can customise it.

If a contact engages with more than one eligible campaign, the most recent qualifying email interaction within the attribution window gets credit for the purchase.

Important: Attributed revenue is not the same as return on investment (ROI). ROI also needs cost or spend information. Conversion data may show as zero if no eligible purchases have been attributed to the campaign.

For detailed attribution settings, eligibility rules and calculations, see Understanding Email Conversion and Revenue Attribution.

Engagement Summary gives you an overview of how recipients interact with your emails. Comparing delivery, open and click activity helps you see whether your campaigns are reaching people and getting meaningful engagement.

The available reporting views can include the following metrics:

Unique engagement metrics stop repeated activity from the same recipient being counted more than once.

Unique metrics are useful when you want to know how many recipients engaged, rather than the total number of interactions.

Note: Open and click tracking depend on your sending provider and tracking settings. Opens are tracking signals, not guaranteed proof that someone read an email.

Performance Analysis helps you see how your email metrics change over time. Reviewing these trends makes it easier to spot engagement patterns, compare reporting periods and find areas where campaign performance could improve.

Depending on the available reporting controls, you can analyse metrics such as:

For example, if your email sends stay steady but unique clicks drop, try reviewing your email content, audience targeting and calls to action.

Top Performing Emails helps you find the email content that gets stronger engagement. Comparing your best-performing emails can show which subject lines, messaging and calls to action work best with your audience.

The Email Statistics dashboard lets you evaluate top-performing emails using engagement metrics such as open and click rates.

The reporting source determines how an email is shown:

When comparing campaigns, look at both engagement rates and audience size. A campaign with a high open rate but only a few recipients may need to be read differently from a larger campaign with a slightly lower open rate.

Reviewing recently sent campaigns helps you evaluate new activity without relying only on historical trends. Comparing recent results can show whether changes to your email content, targeting or sending approach are getting the engagement you expected.

You can review individual sent campaigns through their campaign statistics pages.

To analyse a recent campaign, review its delivery and engagement metrics, conversion results where available, and recipient-level details.

For deeper reporting, see Email Statistics – Summary Page.

Using the right reporting view makes sure you are looking at the campaigns and reporting period you intend to. ZipLeads gives you a combined Email Statistics dashboard for comparing email activity, and a separate statistics view for reviewing a single campaign.

Individual campaign statistics give you a more detailed view of delivery results, recipient engagement and conversions. This is especially helpful when you want to look into one specific campaign rather than compare several.

Exporting your email statistics lets you do further analysis or share campaign performance data outside ZipLeads. Exports are CSV files and can include email activity from the selected reporting source.

Export download links are valid for 30 days after they are created. For more instructions, see Exporting Email Campaign Data.

Q: Why are my email statistics not showing straight after I send a campaign?

Most email statistics update in near real time, but some engagement events can take a few minutes to appear. Check that your campaign was sent and that you have selected the correct reporting source and date range.

Q: Why is my campaign showing opens but no clicks?

Recipients may have opened the email without clicking any links. If you expect clicks, check that click tracking is turned on and that your links are supported by the tracking settings.

Q: Why are some delivery or bounce statistics missing?

The reporting events available can vary depending on your email service provider. Some providers support open and click reporting but don't share the same delivery or bounce information as ZipLeads Email or Mailgun.

Q: Why doesn't my attributed email revenue match all purchases made by my contacts?

Revenue attribution only includes eligible purchases linked to qualifying email interactions within the attribution window. Purchases outside the attribution window or attribution scope may not be credited to the campaign.

Q: Why does a workflow appear as multiple entries in Top Performing Emails?

ZipLeads evaluates each Workflow email action separately. This helps you see which specific emails are performing well, rather than combining a whole workflow into one result.

Q: What does it mean if the dashboard shows sample data?

Sample data is demonstration statistics that let you preview the reporting experience. If you see a sample-data notice, use Clear Sample Data before analysing your actual email performance.

Q: Can I see which contacts unsubscribed or reported my campaign as spam?

Yes. Open the campaign's statistics and review the recipient-level information in the Details area, where available.

Q: Does exporting campaign statistics change any campaign or contact information?

No. Exporting statistics is a reporting action only. It does not change email campaigns, workflows, contact records or the recorded statistics.