This article shows you how to add and use the Product element inside email templates using the ZipLeads Email Builder. It makes it easier to build promotional and sales emails directly in templates, with a consistent design and functionality.
What is the Product element?
The Product element lets you showcase a product, including an image, description and purchase link, inside an email built with the ZipLeads Email Builder. It used to be available only in Campaign emails. Now you can also use it in email templates, giving you more flexibility when designing reusable marketing emails.
Key benefits of the Product element in email templates
Get more flexibility and consistency when building product-focused emails directly in your templates.
Create consistent product layouts across Campaigns and Templates
Save time by reusing product layouts in multiple email flows
Support e-commerce use cases within automated workflows
Customise product descriptions and CTA buttons
Keep your branding and design consistent across emails
Use redirect links to create custom purchase journeys
How to use the Product element in email templates
Here's how to drag, drop and customise the Product element when building an email template for marketing or sales.
Go to Marketing > Emails > Templates.
Click + New to create a new email template.
Choose a layout or start from scratch.
Drag and drop the Product element into your email body.
Click the Product block to edit it:
Select a product.
Add a title, description and image (these are pulled automatically from the product record).
Set a custom redirection link.
Customise the button text.
Save your template. You can then use it in Workflows, Campaigns or Broadcasts.
Important notes about checkout links
Direct checkout links behave differently in Templates compared to Campaign Mode.
Direct checkout links only work in Campaign Mode.
When using Templates, use a custom redirection link to send people to your checkout page or product URL.
Make sure your product setup in Payments > Products includes all the details you need (name, price and image).
Frequently Asked Questions
Q: Can I use the Product element in automation emails?
Yes. Templates that use the Product element can be inserted into Workflow emails.
Q: Do direct checkout links work in templates?
No. Direct checkout links only work when the email is sent in Campaign Mode. In templates, use a custom URL redirect instead.
Q: Where do I set up the product details?
Go to Payments > Products in your ZipLeads account to manage your product information.
Q: Can I add multiple products in one email?
Yes. You can drag in multiple Product elements to show several products in one template.
Q: Can I customise the product design?
Yes. You can edit the layout, spacing, font, colours and button styles for the Product element.
Next steps
Try adding a Product element to your next email template.
Check your product setup under Payments > Products to make sure the details are complete.
Test how the template looks by sending yourself a preview email.
Explore how templates with Product elements work inside Workflows.