ZipLeads gives you several ways to send or schedule emails, so you can deliver each campaign the way that suits it best. You can send an immediate blast, set a timed release, send in controlled batches, or automate updates from an RSS feed. Pick the method that fits your campaign goals.
What are email sending/delivery methods?
Email sending methods control how and when your campaigns reach your audience. ZipLeads has four delivery options: Send Now, Schedule, Batch Schedule and RSS Schedule. Each one suits a different marketing need, from urgent announcements to automated blog updates.
Key benefits of different email sending methods
Send Now: Immediate delivery for time-sensitive campaigns.
Schedule: Plan campaigns ahead for specific dates and times.
Batch Schedule: Improves deliverability by sending emails in smaller groups.
RSS Schedule: Automatically sends updates from blogs, feeds or content streams.
Send Now
The Send Now option sends your campaign to the selected recipients straight away, based on your account's time zone. It's best for urgent messages such as flash sales or important announcements.
When to use Send Now:
Urgent news or offers.
Last-minute campaign needs.
Immediate product updates.
Setup steps:
Choose Send Now from the delivery options.
Enter the Sender Email and, if you like, a Sender Name.
Write a Subject Line and, if you like, Preview Text.
Select recipients (Smart List, Tags, Segments or Contacts).
Click Send to deliver straight away.
Schedule
The Schedule option lets you pick a specific date and time for delivery. This helps your campaign reach your audience when they're most likely to engage.
When to use Schedule:
Event reminders.
Seasonal promotions.
Planned marketing campaigns.
Setup steps:
Select Schedule.
Pick a date and time (this uses your account's time zone).
Set up the sender details, subject line and preview text.
Select recipients.
Confirm the schedule.
Batch Schedule
The Batch Schedule option lets you send large campaigns in smaller groups (batches). This lowers the risk of deliverability issues and spreads sending over a timeframe you choose.
Note: Batch Schedule validation
If the End time is earlier than the Start time, an inline error appears under End time: End time can't be before start time.
If an End time is selected before the Start time, an inline prompt appears under Start time: Please enter a valid start time.
Send and Schedule stay disabled until you fix the errors.
Set Batch Quantity and Repeat after.
Choose a supported interval for repeating the batch.
Editing the Start time asks you to confirm with a single OK button.
Midnight (12:00 AM) boundaries are handled without false errors.
Note: The seconds option isn't available. If a draft you saved earlier used seconds, that value is cleared automatically to avoid scheduling errors.
When to use Batch Schedule:
Large recipient lists (thousands of contacts).
Preventing server throttling.
Keeping deliverability consistent.
Example: If you have 1,000 contacts and set the batch quantity to 100, emails are delivered in 10 rounds.
Setup steps:
Select Batch Schedule.
Set the Start Date/Time.
Set the Batch Quantity and Repeat Interval (hours or days).
Set up the sender details, subject and recipients.
Save and confirm.
RSS Schedule
The RSS Schedule option is for automated campaigns linked to an RSS feed. Each time the feed updates, an email is created and sent on your schedule.
When to use RSS Schedule:
Blog updates.
Newsletters.
Automated content delivery.
Setup steps:
Select RSS Schedule.
Enter your RSS Feed URL.
Choose how often to send (daily, weekly, etc.) and the time of day.
Set up the sender details, subject and recipients.
Save and confirm.
How to set up and manage email campaigns
Setting up and managing your campaigns correctly is key to successful delivery. After scheduling, ZipLeads lets you edit, reschedule or cancel campaigns.
Key management features:
Reschedule: Change the date or time of a campaign up to one hour before it launches.
Edit Content: Update the email content for scheduled, batch or RSS campaigns before they run.
Pause or Cancel: Stop a campaign before it sends (applies to Schedule, Batch and RSS).
Test Email/Preview: Send yourself a test before finalising delivery.
Frequently Asked Questions
Q: Can I edit a campaign after scheduling it?
Yes. You can change the date or time up to one hour before sending. For Batch and RSS campaigns, you can also edit the email content mid-schedule.
Q: What happens if an RSS feed has no new content?
No email is sent until new content appears in the feed.
Q: Which time zone is used for delivery?
The time zone set in your account.
Q: Can I cancel a scheduled campaign?
Yes. You can pause or cancel scheduled, batch and RSS campaigns before they send.
Q: What's the difference between Schedule and Batch Schedule?
Schedule sends to the full list at once. Batch Schedule splits the list into smaller groups delivered over time.