The Text Element in the Email Builder lets you easily add and style written content, such as headings and paragraphs. It gives you flexible formatting options, so you can create readable, good-looking emails that match your brand's tone and message.
What is the Text Element in the ZipLeads Email Builder?
The Text Element is a drag-and-drop block in the Email Builder. It lets you add written content anywhere in your email layout. It supports rich text formatting, such as font customisation, colour selection, alignment, hyperlinks and bullet points.
You can use it to create eye-catching headlines and add body text for context. The Text Element is flexible and mobile-responsive, so your message looks great on every device.
Note: Always preview your email before sending it. This makes sure your text appears as expected across different email clients.
Key benefits of the Text Element
Adding the Text Element to your email designs has several advantages:
Easily add and style any type of text content, like headings and paragraphs.
Get full control over typography, colour and formatting for brand consistency.
Add links directly into your text for clickable calls to action (CTAs).
Customise spacing and alignment for better visual balance.
Text is automatically optimised for both desktop and mobile devices.
How to set up the Text Element
Follow these steps to add and set up the Text Element in your email template:
Go to Marketing → Emails → Templates from your ZipLeads account dashboard.
Open an existing email template, or click the + New button to create one.
In the Email Builder, click the Add Elements (+) icon on the left sidebar.
Find the Text Element and drag it to where you want it in the layout.
Click the Text Element to open the Edit tab. From here, you can:
Type or paste your content straight into the text area.
Use the toolbar to format text (bold, italic, underline, lists, alignment and more).
Apply heading styles (H1–H4) to your text. Use the Bold (B) button in the inline toolbar to turn bold on or off for your headings without changing the heading level.
Adjust font size, colour and spacing for better readability.
Add hyperlinks to phrases for navigation or CTAs.
Use the Padding options to control the spacing around your text.
Click the Visibility tab to adjust Device-Based Visibility or Conditional Sending options.
Preview your email in both desktop and mobile modes to check the formatting.
Frequently Asked Questions
Q: Can I use different fonts or sizes for different parts of the text?
Yes. Highlight the text you want to change, then adjust the font, size or colour using the inline text toolbar.
Q: How do I add a hyperlink to text?
Highlight the text you want to link, click the link icon in the toolbar, and enter the URL.
Q: Does the Text Element support bullet points and numbered lists?
Yes. You can create both bulleted and numbered lists from the formatting toolbar.
Q: Is the Text Element mobile responsive?
Yes. The Text Element automatically adjusts for smaller screens, so it's easy to read on all devices.
Q: How can I remove a Text Element from my layout?
Click the Text Element and select the trash/delete icon to remove it from your email.
Q: Can I remove bold from heading text (H1–H4) in a Text Element?
Yes. Select the heading text (H1–H4) inside the Text Element, then click B in the inline toolbar to turn bold on or off.