Automate your CRM like a pro by connecting ZipLeads workflows with Google Contacts. The native triggers and actions let you instantly sync, create or update contacts and groups. No more manual data entry or duplicate records.
What is the Google Contacts integration in workflows?
The Google Contacts integration lets you automate in both directions between ZipLeads and Google Contacts. With a few clicks, you can start ZipLeads workflows from changes inside Google Contacts. You can also push contact updates from ZipLeads straight into your Google address book. This keeps your customer data consistent everywhere you work.
Key benefits of the Google Contacts integration
Stop double entry. Contacts stay in sync automatically.
Keep a clean database and avoid duplicates.
Trigger personalised follow-ups the moment a new Google contact or group is created.
Skip third-party zaps and webhooks, cutting costs and complexity.
Polling every 5 minutes keeps things close to real time.
Google Contacts triggers
Google Contacts triggers let events in Google start a ZipLeads workflow.
New Contact – Fires when a brand-new contact appears in Google Contacts.
New Group – Fires when someone creates a new contact group in Google Contacts.
This is ideal when your team mostly works in Gmail or Google Workspace but still wants ZipLeads automation.
Google Contacts actions
Google Contacts actions run inside Google whenever a ZipLeads workflow reaches that step.
Create Contact – Add a brand-new entry to Google Contacts.
Update Contact – Keep phone, email or other fields up to date.
Find Contact – Search by name, email or phone.
Find or Create Contact – Avoid duplicates by updating the contact if it's found, or adding it if it's missing.
Create Group – Build a new Google contact group on the fly.
Add Contact to Groups – Add an existing contact to one or more groups.
Getting started with Google Contacts
1. Search in Workflows: In the workflow builder, search for Google Contacts triggers or actions (for example, "Find Contact" or "Create Contact").
2. Connect your account: If Google Contacts is already connected, you can configure the fields straight away. If not, click Connect Now and log in with your Google account.
3. Alternative method: Go to Settings → Integrations. Find Google Contacts and authorise access.
Once connected, you can sync, find and update contacts in your workflows.
How do Google Contacts triggers work?
Google Contacts triggers use polling. ZipLeads sends a request to Google at regular intervals (usually every 5 minutes) to check for new contacts or groups. Based on the response, your workflows are triggered.
Setup steps: Choose a trigger (for example, New Contact or New Group). Give the trigger a name and click Test Trigger. Testing is required. It pulls in the data you can then use in later actions through custom values.
Use case: save contacts from appointments
Use case: Automatically add clients to Google Contacts when they book an appointment, and organise them into relevant groups (for example, "Consults" or "Demos").
Workflow configuration:
Trigger: Appointment Booked
Filter: Calendar = "Demo Calls"
Actions:
Find or Create Contact (Google Contacts)
Add Contact to Groups → for example, "Demo Leads"
Example: A demo is booked through the "Demo Calls" calendar → ZipLeads checks whether the contact exists → if it isn't found, ZipLeads creates it → the contact is added to the "Demo Leads" group in Google Contacts.
Use case: turn form submissions into Google Contacts
Use case: Capture lead details from form submissions and sync them into Google Contacts for smooth follow-ups.
Workflow configuration:
Trigger: Form Submitted
Filter: Form Name = "Website Lead Form"
Actions:
Find or Create Contact
Update Contact (for resubmissions with new details)
Example: Someone submits the "Website Lead Form" → ZipLeads checks Google Contacts by email → updates the contact if it's found, or creates a new one if not.
Use case: create Google Contacts from Notion records
Use case: Automatically create Google Contacts from new records in Notion.
Workflow configuration:
Trigger: Notion - New Database item
Database: "New users data"
Actions:
Find a record in database
Create Contact
Add Contact to Groups
Example: A new contact is created in Google Contacts whenever a new record is added to a Notion database. When a new record is added, the workflow checks whether it includes the comment "New user". If it does, a new contact is automatically created in Google Contacts.
Frequently Asked Questions
Q: Can I update contacts that are already in Google Contacts?
Yes. Use the Update Contact action to change existing contact records.
Q: Do I need a paid Google account for this to work?
No. The integration works with any Gmail account that has access to Google Contacts.
Q: Can I group contacts dynamically based on tags or pipeline stages?
Yes. Use conditional logic and map tags to Google groups to segment your synced contacts automatically.