This article explains how to find and understand email statistics in ZipLeads. Use them to monitor how your emails perform and improve engagement.
What are Email Statistics?
ZipLeads' Email Statistics help you track how recipients interact with your emails across campaigns, workflows and bulk actions. These insights help you optimise deliverability, improve your content and keep a good sender reputation.
Key Benefits of Email Statistics
Get useful insights to improve email deliverability and performance.
View open, click, bounce and spam metrics in real time
Track stats at campaign, workflow and bulk email levels
Identify your top-performing subject lines and templates
Access contact-level insights for detailed troubleshooting
Use stats to segment lists and drive automation
Pinpoint issues like unsubscribes or failed deliveries
Email Marketing Statistics
See how your one-time and scheduled emails are performing. To view email marketing statistics, go to Marketing > Emails.
Engagement Summary
Use this graph to quickly check how your emails are performing for delivery, engagement and conversion.
Performance Analysis
Track email performance over time with key metrics like delivery rate, bounce rate, unsubscribes and spam complaints. Use the dropdown to switch between engagement metrics and see how different campaign types perform across your chosen date range.
Top Performing Emails
View a ranked list of your most successful emails based on open or click rates. This helps you see which emails or send times work best with your audience.
Workflow Email Statistics
Monitor the performance of each automated email step right inside your workflows. This view shows how well your automated messages are reaching and engaging your audience. To view stats for a workflow email:
Go to Automation > Workflows.
Click into a workflow and select an Email action.
In the right-hand panel, click Statistics.
You'll see metrics for:
Delivered
Opened
Clicked
Replied
Bounced
Unsubscribed
Complained
Accepted
Rejected
Note: Workflow email statistics default to Last 30 days to keep results consistent with the summary view.
Bulk Email Statistics
View the performance of one-time bulk email sends from the Contacts > Bulk Actions tab. This is ideal for reviewing large sends outside of automations or campaigns. You can also see performance by individual recipient, which makes it easier to troubleshoot delivery issues or plan follow-up actions. To see the stats:
Go to Contacts > Bulk Actions.
Find the email send in your activity list.
You'll see a breakdown of:
Total Attempts
Delivered
Opened
Clicked
Replied
Bounced
Unsubscribed
Email Metric Definitions
Metric | Meaning |
Recipients | Number of contacts targeted |
Delivered | Successfully accepted by the recipient's mail server |
Opened | One or more views of the email |
Clicked | Clicked a link |
Soft Bounce | Temporary issue (e.g. inbox full) |
Hard Bounce | Permanent failure (e.g. email address doesn't exist) |
Unsubscribed | Chose to opt out via the email footer |
Failed | Invalid emails, bad API keys |
Spam Complaints | Marked as spam by the recipient |
Replied | Contact responded |
Accepted / Rejected (Not Accepted) | SMTP-level acceptance outcome |
Frequently Asked Questions
Q: What's the difference between soft and hard bounces?
Soft bounces are temporary (e.g. a full inbox). Hard bounces are permanent (e.g. an invalid email address) and can harm your sender reputation.
Q: How long do email statistics take to update?
Most email stats update in near real time. Some events (like clicks, unsubscribes or spam complaints) may take a few minutes to appear, depending on recipient activity and email provider delays.
Q: Do I need to use Mailgun to see full email stats?
Yes. Only Mailgun supports full visibility into key metrics like delivered, bounced, unsubscribed and spam complaints. Other SMTP providers may only support basic tracking like opens and clicks.