Nested folders for Campaigns, Templates and Sequences help you keep large email programs tidy and easy to scale. This guide shows you how to arrange your assets into folders within folders, so your team can find the right campaign or template in seconds.
What are nested folders for Campaigns, Templates & Sequences?
Nested folders let you create a hierarchy of folders within folders inside the Email Marketing area. Instead of managing one long, flat list of assets, you can organise your work by client, brand, product line, lifecycle stage or any structure that suits how you work.
In practice, you can:
Create top-level folders for broad groupings (e.g. “Client A” or “Newsletters”)
Add subfolders for more specific categories (e.g. “Promos”, “Onboarding”, “Q1 2026”)
Move existing campaigns, templates and sequences into the right folders
Use the folder path (breadcrumb) to see where you are in the structure
Folders work the same way across Campaigns, Templates and Sequences in the Email Builder, giving you one consistent way to organise all your email assets.
Key benefits of nested folders
Organising your assets with nested folders gives you a structure that grows with your business or brand.
Better organisation: Group related assets into logical folder trees so nothing gets lost in a flat list
Faster navigation: Go straight to a folder instead of scrolling through long, mixed lists
Scalable structure: Support complex setups with several levels of nesting
Consistent workflow: Use the same structure across Campaigns, Templates and Sequences
Cleaner collaboration: Reduce duplicates and confusion by making it clear where each asset belongs
Room to grow: Start simple and expand your structure when you need to
Folder hierarchy & navigation
Nested folders follow a simple hierarchy, much like the folders on your computer. Each folder can hold both assets and more subfolders, so you can build up layers as needed.
Root level (Home)
This is the starting point. It shows all top-level folders and any assets that aren't in a folder. It's best used for broad categories such as clients, brands or lifecycle stages.
Subfolders
These are folders inside another folder, used for more specific groupings (e.g. Client A → Campaigns → Product Launches → 2026 Q1).
Folder path (breadcrumb)
This shows where you are (e.g. Home / Client A / Campaigns / 2026) and lets you jump back to any parent folder.
Nested folders in Campaigns
Nested folders in Campaigns help you organise one-off sends, recurring newsletters and promotional campaigns.
Common uses:
Managing campaigns for several clients or brands
Organising recurring email series, such as newsletters
Keeping a clear archive for reporting and compliance
Example structures
By client and funnel stage
Client A / Newsletters
Client A / Promotions / Product Line A
Client A / Lifecycle / Onboarding
By audience segment
B2B / Prospects
B2B / Customers / Enterprise
B2C / VIP
Nested folders in Email Templates
Nested folders in Templates give you a central, well-organised library of reusable email designs and layouts.
Ideas for organising
By use case – Newsletters, Promotions, Onboarding, Transactional
By client or brand – Client A / Newsletters / 2026
By function – Contracts, Review Requests, Notifications
Benefits
Quickly find the right template when building emails
Keep design standards consistent across teams
Keep system templates separate from marketing templates
Nested folders in Sequences
Sequences are multi-step email journeys, such as onboarding, nurturing or re-engagement. Nested folders keep these journeys organised and easy to manage.
Example structures
By lifecycle stage
Lifecycle / Onboarding / SaaS Trial
Lifecycle / Post-Purchase / Upsell
Lifecycle / Re-engagement
By funnel or offer
Webinar Funnels / Reminders
Lead Magnets / Follow-Up
Course Launch / Cart Abandonment
Best practices for structuring nested folders
A well-planned structure keeps your workspace clean and easy to navigate as it grows.
Start simple – Begin with 1–2 levels and only add more when you need them
Use consistent naming – Stick to a clear format, such as Client / Lifecycle / Campaign Name
Mirror structures across assets – Use similar patterns across Campaigns, Templates and Sequences
Avoid unnecessary depth – Don't create folders that only hold a few items
Review regularly – Archive old assets and tidy up your folders over time
Note: Nested folders are for organisation only. Access and permissions are managed separately.
How to set up nested folders for Campaigns, Templates & Sequences
Step 1: Plan your folder structure
Decide how you want to organise your assets:
By client or brand
By lifecycle stage
By product or offer
Start with a simple structure of 2–4 levels.
Step 2: Create top-level folders
Open Email Marketing
Go to Campaigns, Templates or Sequences
At the root level (Home), click New Folder
Enter a name and save
Step 3: Create subfolders
Open an existing folder
Click New Folder
Enter a name and save
Repeat as needed to build your structure
Step 4: Organise existing assets
Find an asset (campaign, template or sequence)
Open the actions menu (three dots)
Select Move to Folder
Choose the destination folder and confirm
Step 5: Reorganise folders
Open the folder actions menu
Select Move Folder
Choose a new parent folder
Confirm the move and check the folder path
Step 6: Use the folder path
Check the breadcrumb at the top of the page
Click any part of it to move between folders
Use it to make sure your assets are saved in the right place
Frequently Asked Questions
Q: Does this change how emails send or behave?
No. Nested folders only change how your assets are organised.
Q: Is there a limit to folder depth?
More than 5 levels are supported, but shorter paths are easier to manage.
Q: Do folders control permissions?
No. Access is managed through user roles and permissions.
Q: Can I search across folders?
Yes. Search works across all folders.
Q: What happens if I delete a folder?
Your assets aren't deleted. They move to the parent folder or the root level.
Q: Does this affect analytics?
No. Reporting and analytics stay the same.