Email templates in ZipLeads help you create consistent, professional emails without rebuilding the same design every time. You can edit existing email templates to update your messaging, change images, adjust layouts and keep your brand looking the same. The ZipLeads Email Builder gives you tools to customise templates for different campaigns and audiences. This guide explains how to edit an email template, save your changes, and preview and test your email before you use it.
What is email template editing?
Email template editing lets you change the content, look and layout of an existing email template without starting from scratch. Templates can contain reusable elements such as headers, footers, text, images, buttons and branding. By updating an existing template, you can keep your emails consistent while adapting the content to different campaigns or business needs.
The ZipLeads Email Builder supports visual editing through the Design Editor. You can customise individual elements and arrange your email layout without writing any code.
Key benefits of editing email templates
Editing existing email templates helps you keep your brand consistent and saves time on creating new emails. Reusing and updating templates also makes it easier to keep your messaging relevant and give recipients a consistent experience.
Save time: Update an existing email template instead of designing a new email from scratch.
Keep your brand consistent: Keep your logos, colours, fonts and layouts the same across all your emails.
Customise content: Update text, images, buttons and other elements to suit different campaigns or audiences.
Improve your email design: Adjust spacing, alignment and layout to create professional-looking emails.
Reuse existing designs: Create reusable email layouts that you can adapt for future campaigns.
Reduce errors: Preview and test updated templates to catch formatting issues, incorrect links or missing content before you send.
Email template editing options
The ZipLeads Email Builder has several tools for changing email templates. Knowing what's available helps you pick the right controls when you update the content, look or structure of an email.
The following options are available when you edit templates in the Design Editor.
Editing text and content
Text elements let you update written content, including headings, descriptions, promotional messages and calls to action.
You can:
Edit existing text directly in the email layout.
Adjust font styles, text alignment and formatting.
Add new text elements when you need more content.
Insert supported custom values to personalise your email content.
Editing images and branding
Image and Logo elements help keep your business's visual identity consistent across emails.
You can:
Replace existing images with updated visuals.
Add logos, banners or promotional images.
Adjust supported image settings and alignment.
Update branding to match your business's current style.
Editing buttons and links
Buttons point recipients towards actions such as booking an appointment, visiting a website or viewing an offer.
You can:
Update button labels.
Change the destination URLs.
Adjust button appearance and alignment.
Add buttons to different parts of the email.
Editing layout and appearance
Layout and appearance controls help you organise email content and create a consistent reading experience.
You can:
Add or rearrange email elements.
Adjust the spacing between content blocks.
Add Dividers or Spacers.
Change supported layout and appearance settings.
Check how the email looks on different screen sizes.
Tip: The controls you see depend on the element you select and the editor used to create the email. For a full explanation of supported elements, see Different Elements in Email Builder.
How to edit an email template
Editing an existing email template lets you update its content and design while keeping its reusable structure. Follow these steps to make sure your changes are saved and ready when you use the template in future emails.
From the left navigation menu, click Marketing, then go to Emails.
Select the Templates tab and find the template you want to edit.
Browse the existing templates or use the search to find a specific template.
Click the template to open it in the Email Builder.
Once the template opens in the Email Builder, select the elements you want to change.
Click an existing Text element to edit its content and formatting.
Select an Image element to update its image or display settings.
Click a Button element to change its label, link or appearance.
Make any other content changes your email needs.
Open the Add Elements panel to see the available content elements.
Drag the element you want onto the email canvas.
Click the new element to customise its content, style and settings.
Rearrange existing elements by dragging them to where you want them.
Use the Appearance settings, where available, to adjust the overall styling.
Review the changes you've made to the template.
Click Save Template to save the updated template (when the manual save option is available).
Frequently Asked Questions
Q: Can I duplicate an email template before making changes?
Duplicating a template is handy when you want to keep an existing design while creating a different version. Check the options in the template's action menu. If a duplicate option is available, make a copy before editing so you keep the original template.
Q: Can I recover a previous version of an email template?
Yes. The ZipLeads Email Builder supports Version History for reviewing and restoring saved versions, when the feature is available. Open the email editor and go to Version History to see the available versions.
Q: Can multiple team members edit the same email template?
Team members with the right account permissions may have access to the same template. To avoid overwriting each other's changes, coordinate your edits and check the latest saved version before making big updates.
Q: Does editing an email template automatically send an email to my contacts?
No. Editing and saving a template doesn't send anything. Sending needs a separate campaign or a properly set up workflow.
Q: Can I edit a template without changing its original version?
You can keep the original by creating a separate version, where a duplicate or save-as-new option is available. When you edit a template inside a workflow, keeping continuous synchronisation turned off stops workflow-specific changes from automatically updating the source template.