Personality-style quizzes group your questions into categories (such as styles, archetypes or skills). Each answer adds points to one or more categories. When the quiz is submitted, ZipLeads totals the points and picks one outcome. This is usually the highest score, or the lowest if you want to highlight a gap. That outcome shows on the Results page in the Individual Category section. There you can show the category name and score, and add a short explanation.
Key benefits of personality-style quizzes
Clear outcomes: One category is highlighted as the person's "type", so it's easy to understand.
Deeper personalisation: Add custom fields and dynamic values to personalise user journeys, segment quiz results or show personalised content on the results page.
Richer storytelling: The Rich Text Editor supports headings, lists and links, so your result write-ups look polished.
Automation-ready: Pair results with Workflows (for example, branch by category) for targeted follow-up.
Higher engagement: Add GIFs, explainer videos and action-driven CTA buttons right inside any quiz page.
How to set up a personality-style quiz
Follow these steps to set up your quiz so it shows only the highest or lowest category on the result page. This creates personality-style outcomes or skill-gap assessments.
Step 1: Open a quiz
Go to Sites → Quizzes → + Add Quiz (or select an existing quiz).
Step 2: Create categories
Click the Manage Categories option at the top left, then add your categories.
Step 3: Assign categories and scores
In the quiz builder, go to a question and look at the Options panel on the right. Under each answer, assign a Category and a Score.
Step 4: Build the results page
Once your categories and scores are set up, move to the Result Page editor.
Here you can fully customise what the quiz taker sees after they finish the quiz.
Sections available:
Header → Title, logo and business name toggle.
Overall Score → Shows the overall quiz result. You can show a percentage (with optional Low/Medium/High ranges), the actual score, or a result out of 10.
Category Score → Shows the breakdown across all categories. You can also choose how each category score is shown (percentage, actual score or out of 10) to match your overall score style.
Individual Category → Shows only the highest or lowest scoring category.
Call to Action → Add a button (for example, Subscribe or Book a Call).
Footer → Add a disclaimer, copyright or links.
Step 5: Show the highest or lowest category
To set up personality-style results:
On the Result Page, click + Add Section.
Choose Individual Category.
In the section settings, select:
Highest Category → Shows the category with the top score.
Lowest Category → Shows the category with the bottom score.
Use the editor to add text, and include dynamic tags (available inside this section):
{{quiz_tags.highest_category_name}}
{{quiz_tags.highest_category_score}}
{{quiz_tags.lowest_category_name}}
{{quiz_tags.lowest_category_score}}
Example set-ups:
Highest → "Your strongest area is {{quiz_tags.highest_category_name}} ({{quiz_tags.highest_category_score}}%)."
Lowest → "Your weakest area is {{quiz_tags.lowest_category_name}} ({{quiz_tags.lowest_category_score}}%)."
Step 6: Add dynamic score ranges (optional)
In the Overall Score or Category Score sections, you can set up score tiers (Low, Medium, High).
For example:
Low = 0–40%
Medium = 41–70%
High = 71–100%
Add a message for each tier (for example, encouragement or recommendations).
Step 7: Save and preview
Once all sections are set up, click Save.
Use the Preview option to complete the quiz and check that:
Scores are calculating correctly.
Highest/lowest categories show as expected.
Messages and CTAs appear in the right places.
Frequently Asked Questions
Q: Where do I insert the dynamic tags?
Use the tag picker in the Rich Text Editor to insert Quiz Tags, Contact fields, Custom Values or timestamp tags.
Q: How can I send different emails based on the persona?
Use Workflows with a Quiz Submitted trigger to send tailored messages.
Q: Can I show both the highest and the lowest category?
Yes. Add two Individual Category sections, one set to Highest and the other to Lowest. Or pair Highest with the Category Score section to show the full breakdown.
Q: Can I mix personality scoring with overall score percentages in the same quiz?
Yes. Use the Individual Category section for personality outcomes and the Overall Score section for the total percentage. Both can sit together on the Result Page.