The Quiz Submitted trigger starts automated actions whenever a quiz is completed. You can use it to send personalised feedback, group people by their scores, or assign tasks to your team.
What is the Quiz Submitted trigger?
The Quiz Submitted trigger is a workflow entry condition. It fires whenever a contact finishes and submits a published quiz in ZipLeads.
It helps businesses, educators and marketers automate responses and get more out of their quizzes. When you add this trigger, contacts are enrolled in your workflow the moment their quiz data is recorded. This means you can follow up in real time with a journey tailored to each person.
Key benefits of the Quiz Submitted trigger
The Quiz Submitted trigger lets you respond quickly, and at scale, whenever someone completes a quiz.
Real-time engagement: Respond the second someone submits their quiz. This helps boost open rates and conversions.
Advanced filters: Set conditions such as quiz name, specific scores or custom fields to target specific audiences.
Custom actions: Automate personalised follow-ups, like emails, SMS notifications or tasks, based on quiz results.
Less manual work: No more exports or spreadsheets. Scores flow straight into your automations.
Scalable workflows: Combine the trigger with conditional steps, wait times and IF/ELSE logic to build detailed nurture sequences.
Filter options
Filters tell ZipLeads when the trigger should fire. They give you fine control over which quiz submissions start a workflow. You can set precise conditions, such as quiz name, overall or category score thresholds, or custom fields.
Here's a breakdown of each filter type:
Quiz Name: Select a specific quiz, use Any to include all quizzes, or use Is Not to rule out specific quizzes.
Overall Score: Create rules such as is greater than 80 or between 50 and 70 to group contacts by total score.
Category Score: Target people who did well (or struggled) in a particular section.
Custom Field: Use custom score fields you created when designing your quiz.
Filter quiz scores using a range
Quiz score filters help you route contacts based on how they performed. Using a score range makes it easier to put contacts on the right follow-up path, without creating lots of overlapping conditions.
When setting up quiz score conditions, use the Between operator to match scores that fall within a range.
How it works:
Enter the lower score in the first field.
Enter the higher score in the second field.
Both the starting and ending scores are included in the range.
The system won't let you save an invalid range where the minimum score is greater than the maximum score.
Example:
Trigger a nurture workflow when a quiz score is between 30 and 60.
Use case examples
Personalised feedback for learners: Automatically email students feedback based on their quiz scores to help them improve.
Lead scoring and segmentation: Group quiz takers into categories based on their scores and update their contact records for targeted marketing campaigns.
Course or product recommendations: Suggest relevant courses or products based on quiz results to increase engagement and conversions.
Automated follow-ups for sales teams: Assign high-scoring quiz takers to your sales team for personal outreach.
Event participation tracking: Send event certificates or rewards based on quiz completion and score thresholds.
How to set up the Quiz Submitted trigger
The trigger fires when a quiz is completed and lets you use:
Conditional filtering: Apply conditions such as quiz name, score thresholds or category scores.
Automated actions: Send emails or SMS messages, assign tasks, or start other workflow steps.
Integrations: Connect with your CRM, marketing automation or lead management tools.
Follow the steps below to set up a Quiz Submitted workflow trigger.
Step 1: Open your workflow settings
Go to Automation in the left-hand menu.
Click Create Workflow, or edit an existing workflow by clicking the 3 dots icon next to its name and selecting Edit Workflow.
Step 2: Add the Quiz Submitted trigger
In the workflow editor, click Add Trigger.
Select Quiz Submitted from the list of triggers.
Step 3: Define conditions
Add filters to decide when the trigger should fire, such as:
Quiz Name: Select the specific quiz.
Score thresholds: Set minimum or maximum score conditions.
Category scores: Apply logic to responses within quiz sections.
Step 4: Configure actions
Once your trigger conditions are set, add the actions you want to automate:
Send an email: Send personalised emails based on scores.
Send an SMS: Message people straight after they submit.
Assign a task: Create a follow-up task for your team.
Update CRM data: Record quiz results against the contact.
Step 5: Save and publish
Click Save to save the workflow.
Publish the workflow to start automating actions based on quiz submissions.
Frequently Asked Questions
Q: Does this trigger work for all quizzes?
Yes. You can use the trigger with any quiz created in ZipLeads.
Q: Can I connect this with third-party tools?
Yes. You can connect the Quiz Submitted trigger with external tools, like CRM systems, email marketing platforms and automation tools, through integrations.
Q: Can I use multiple actions in one workflow?
Yes. You can add multiple actions (for example, sending emails, updating CRM data and notifying your team) in a single workflow based on quiz results.
Q: Can I add a quiz to a website page or funnel step?
Yes! Open the quiz you want to add, click the Embed button and copy the embed code. Then go to the website page or funnel step and add a custom code element. Paste the embed code into this element, then preview the page to see your quiz.