The Quiz Builder lets you create interactive quizzes that collect lead details, qualify intent and show a personalised outcome at the end. Quizzes can have multiple pages and question types. You can also add optional scoring and categories, and a customisable results page with messaging and calls-to-action.
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You can build from scratch or use a template. Then publish with an embed code or a share link. Submissions can be mapped into custom fields and used to trigger workflows for segmented follow-up.

Use the builder tabs to move between the main quiz areas:
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Edit: Add questions, pages and design elements.
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Settings: Set up quiz logic, results and integrations.
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Notifications: Set up internal email notifications and Auto Responder emails.
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Submissions: Review quiz response data without leaving the builder.
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Reordering quiz elements helps you control the flow of questions and keeps the quiz clear for respondents. Clear drag feedback is especially handy in longer quizzes, where small layout changes can otherwise take more time.
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To reorder quiz elements, click and drag an element to a new position in the builder. As you move it, ZipLeads shows a subtle shadow so you can see where it's going. It also scrolls automatically when you drag near the top or bottom of a longer quiz. This means you can move elements across the page without dropping them to scroll manually.

There are lots of prebuilt quiz elements you can drag and drop. As well as the quick add elements, you can add any Contact or Opportunity Custom Field to the quiz.
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Use Add Object Fields in the Quiz Builder to browse or search fields from supported objects. You can select multiple fields and add them together by clicking Add N fields, or by dragging the selected group onto the quiz canvas. Each field row shows its type and query key to help you pick the right field.

Scoring and categories are the "logic layer" of a quiz. They turn answers into a clear result, so the contact sees the right outcome on the results page.

Scheduling controls when a quiz accepts responses. It's useful for timed assessments, campaigns, applications, or quizzes that should only be open for a set period.
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You can optionally set an opening date and time, a closing date and time, and a time zone for the quiz. ZipLeads can also show a custom experience, or redirect visitors, if they open the quiz before it opens or after it closes.
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Scheduling is optional. If scheduled visibility isn't turned on, your quiz keeps accepting responses as normal.

The results page is the last thing contacts see after submitting your quiz. It's where you show the outcome (such as a score, tier or category), explain what it means, and guide the contact to the next best step.
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A strong results page boosts conversions because it links the quiz outcome to a clear recommendation (for example, booking a call, choosing the right offer, or starting the right nurture path). You can customise the results page to suit your needs and branding:

Score tiers let you show different results content based on the contact's total score. This keeps results personalised without needing separate quizzes.

CRM Field Mapping writes a contact's quiz outcomes into contact custom fields. This includes the overall score and tier, per-category scores and tiers, and highest/lowest category details.
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Once quiz data is mapped into the CRM, you can use it in several ways:

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Go to Sites → Quizzes → + Add Quiz, or select a quiz to edit.
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Choose Start From Scratch or From Template. In the Template Library you can browse, filter and search for a template. Preview and activate one to load it into the Quiz Builder.
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Set up the quiz to suit your needs. You can add as many questions and pages as you like.

Add and Delete Pages: Pages appear in the order listed (Page 1 first, Page 2 second, and so on).
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Add and Delete Elements: Elements must be added to a Page. You can drag and drop elements to reorder them within a Page, or move them to a different Page.

Edit Element: Click an Element to highlight it and open its settings in the Right Panel. Most Elements have a Question (the question shown to the person taking the quiz) and standard settings like the Query Key (to pre-fill the question from a URL parameter) and Required or Hidden. Each Element also has its own settings. For example, choice questions have Options, which also allow Jump To branching logic.
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Notifications: Select the Notifications tab to set up quiz email settings. You can turn on an internal Email Notification and an Auto Responder for the person who submits the quiz.
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You can set the subject, recipient email address, reply-to email address and sender name.
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Quiz email notifications can include:

Quiz Submission PDF: Contains the submitted responses.

Quiz Results Page PDF: Contains the evaluated or scored results page.
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Turn on Auto Responder if you want the quiz participant to receive the selected PDF automatically.

Categories: Click the Grid icon to open the category popover. Here you can add, rename and delete categories, then assign categories and scores to answer options.
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The popover also explains how categories flow into the Result Page, so you know how category scores will be shown.
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​Styles & Options: Click the lines & dots icon on the right side of the Top Panel. Under Styles you'll find Layout, Footer, Colors & Background, and Miscellaneous. Layout includes spacing controls, such as the top margin, so you can adjust the space above your quiz content without custom CSS. Under Options you'll find On Submit (what happens when the quiz is finished), Facebook Pixel ID, Facebook Pixel Events, Quiz Settings and Footer HTML.
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Element-Level Label Alignment: Element-level label alignment lets you set a different label position for each field, instead of one alignment for the whole quiz. Use it to fine-tune spacing and visual flow, especially in compact layouts. To set it, first select a question. In the right sidebar, use the selector arrows under Label Alignment to make your choice. On mobile, alignment automatically defaults to Top, so the layout stays clear and easy to use whatever your desktop settings are.

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You can customise the results page to suit your needs and branding. For more information, see: Customizing Quiz Result Pages

Once you've saved your quiz, click the Integrate button in the top-right corner. You have two options:

Q: Can I add a quiz to my website?
Yes. You can embed quizzes on your website using the embed code, or share them with a direct link.
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Q: Can I customise the scoring system?
Yes. You can give different points to each question and set up multiple score categories.
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Q: Does the Quiz Builder support branching logic?
Yes. You can create quizzes that adapt as people answer by setting up "Jump to" rules for different answers.
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Q: How can I analyse quiz results?
You can view all submissions and analyse results from the Quiz dashboard. Go to Sites > Quizzes and select Submissions from the dropdown.
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Q: Can I automate follow-ups based on quiz scores?
Yes. Use the Quiz Submitted trigger in the Workflow Builder to create automated follow-up sequences based on the person's score or category.
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Q: Can I use the Quiz Builder for course certifications?
The Quiz Builder under Sites → Quizzes can be used for assessments, lead qualification, scoring and personalised results. However, quizzes used as assessments inside ZipLeads Courses are set up separately.
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If you need to issue a certificate after a learner passes or completes a Course quiz or assignment, use the Course assessment workflow and the relevant certificate automation.