A countdown timer is a great way to build urgency and excitement for upcoming events, product launches, sales and sign-ups. It shows how much time is left until a specific event or action, which encourages people to act quickly.
Where can you use a countdown timer?
Product launch: Use a countdown timer to build anticipation for a new product. Show the timer on your landing page, in emails and on social media so customers know exactly when the product will be available.
Event registration: If you're hosting an event, a countdown timer can remind people of the registration deadline or when the event starts. Place the timer on your event page, in invitations and in follow-up emails to keep potential attendees informed.
Sale: For limited-time sales or flash promotions, a countdown timer shows how much time is left to grab the offer. Feature the timer on your sale page, in marketing emails and on your website to drive urgency.
Sign-up: When you're running a campaign that needs sign-ups or registrations, a countdown timer can highlight the deadline. Include the timer on your sign-up page and in promotional materials to prompt people to register before time runs out.
How to create a countdown timer
Step 1: Go to Marketing
Go to the "Marketing" section and select "Countdown Timer".
Step 2: Click New
Click the "New" button to start creating your timer.
Step 3: Select a template
Choose a design template and click "Continue with this template".
Step 4: Choose the timer type
Select the type of timer you want: Fixed, Recurring or Dynamic.
Step 5: Configure the timer details
Set the end date and time, select a timezone and, if you like, turn on Adapt to Contact Time Zone for localised deadlines.
Step 6: Add links
Active Link: Enter the URL people will go to while the timer is active.
Expired Link: Enter the URL people will land on after the timer expires.
Step 7: Customise the styling
Click Styling to customise how the timer looks, including its colours, fonts, expiry image and time display format.
Under Color options, you can customise the Counter color, Label color, Separator color and Background color. When you open a colour picker, you can choose from:
Brand Colors from your account's default Brand Board
Global Custom Colors set up for your account
Default Colors available in the colour picker
Click Manage next to Global Custom Colors to open Brand Boards Global Settings, where you can add or edit your reusable colours. Colours you add from the timer colour picker are saved to your account and stay available across all your countdown timers.
Step 8: Rename the timer
Give your timer a descriptive name by clicking its name at the top.
Step 9: Save
Click "Save" to finalise and activate your countdown timer.
