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View and understand your funnel statistics

Learn how to view and read the statistics for your funnels and websites in ZipLeads. Track page views, opt-ins, sales and revenue to improve how your funnels perform.

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Written by Matt Phillips

This article shows you how to track and understand how your funnels are performing using the built-in funnel statistics in ZipLeads. You'll learn what is tracked, where to find your stats and how to read them.

How to Access Funnel Statistics

Step 1: Go to your site or funnel

  1. From the left-hand navigation menu, go to Sites.

  2. In the top navigation ribbon, select Funnels or Sites.

  3. Click the 3 dots next to the funnel or site you'd like to analyse and select Edit.


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Step 2: Open Stats

  1. In the top secondary navigation bar, click the Stats tab.

  2. Use the timeline drop-down in the upper-right corner to filter by a custom date range.


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Step 3: Analyse your stats

The stats table shows the following columns:

  • Page: the funnel step or page.

  • Views (All/Uniques): total and unique visitors.

  • Opt-ins (Count/Rate): submissions and opt-in rate.

  • Sales (Count/Rate/Value): transactions, conversion rate and total revenue.

  • Earnings/Page View: revenue per view.

Metrics Breakdown

Page Views

  • All: the total number of page visits.

  • Uniques: the number of unique page views.
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Opt-ins (Form Submission, Survey Submission, 2-Step Order Form Submission)

  • All: the number of opt-ins.

  • Rate: (Opt-ins * 100) / (Unique page views)
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Sales

  • Count: the number of products sold.

  • Rate: (Number of products sold * 100) / (Unique page views)

  • Value: the total value of products sold.
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Earnings / Pageview

  • All: (Total value of products sold) / (Page views)

Site and Funnel Analytics

The Stats tab inside a funnel gives you performance data for each page. The Analytics dashboard gives you a broader, more visual overview across all your funnels and websites. It includes interactive graphs, comparison tools and visitor segmentation, so it's easier to spot trends and find ways to optimise.


To explore this central reporting view, go to Sites > Analytics.

Frequently Asked Questions

Q: Why don't my stats match my Google Analytics data?
Google Analytics tracks sessions differently from ZipLeads. Differences can come from bounce filtering, ad blockers or visitors entering from outside the funnel.
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Q: Can I automate actions based on page views?
Yes! You can trigger workflows when a contact views a specific funnel page. To learn more, see Page View Triggers for Funnels and Websites.
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Q: What counts as an 'opt-in'?
Any successful form submission on a funnel step with a form block counts as an opt-in.

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