[00:01]

1. Go to Ads Manager. You can rename your campaign using the pencil icon if the generated campaign name does not match your offer

[01:35]

2. Go to the Ad Set by clicking on the campaign name and select Edit

3. Customise your audience and check you are targetting the correct location. You will want to also check your campaign budget is appropriate for your audience size. A rough guide is $10 per 10,000 people.
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4. Rename your Ad Set to match the your audience, for example, Women 25-50 6km Radius

[04:30]

5. Rename your ads to something identifiable, this is so when you look at Facebook Reporting in ZipLeads you will know which ad is performing best by its recognisable ad name

6. Select your Instagram account from the drop down

7. Ensure all changes to the Ad Set and Ads are published. The Ads should say Processing or In Review.

[10:00]

8. If you haven’t already done so, go to Settings > Integrations > Facebook Form Fields Mapping and map your new lead form

9. Go to Automation and select your opt-in workflow

10. Add a new Facebook Lead Form Submitted trigger so that any new leads will enter the workflow. Please note, this step may be skipped if you have previously set this up