Please Note* at 8:35:
You do not need to set up 'Aggregated Event Measurement' now - Facebook has removed this.
Please Note* at 10:00:
When Matt is directing you to set up the conversion API in Settings. This may look different now for some as Facebook has updated where this is completed.
If you are not seeing what is in the video please follow the next steps:
1. Select the Overview tab > then select 'Add Events' > then select 'Add New Integration'
2. Select Conversions API > Select Set up
Then continue with the Video from 10:25 to connect your activity with conversions API.