Please Note* at 8:35:
You do not need to set up 'Aggregated Event Measurement' now - Facebook has removed this.
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Please Note* at 10:00:
When Matt is directing you to set up the conversion API in Settings. This may look different now for some as Facebook has updated where this is completed.
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If you are not seeing what is in the video please follow the next steps:

1. Select the Overview tab > then select 'Add Events' > then select 'Add New Integration'

2. Select Conversions API > Select Set up

Then continue with the Video from 10:25 to connect your activity with conversions API.