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Forms in Workflows

This video walks through how to set up some common automations when a form is the trigger in a workflow.

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Written by Daina

This video covers how to set up a workflow that starts automatically when a contact submits a particular form. Use this when you want form submissions to trigger tagging, opportunities, SMS, email or internal notifications.

Before you start

  • The form you want to use is already built and published in ZipLeads


1. Open the Automation tab

  • Click Automation in the left-hand menu to open the Workflows list.

Step 1

2. Create a new workflow from scratch

  • Click Create Workflow at the top right of the Workflows list.

  • Choose the option to start from scratch.

Step 2

3. Name the workflow

Click the workflow name at the top of the builder and type a clear name so you can find it later in your automation folder.

Step 3

Tip: A descriptive name makes the workflow much easier to locate later.

4. Add the Form Submitted trigger

  • Click Add New Trigger in the builder canvas.

  • Search for and select the Form Submitted trigger.

5. Name the trigger and save it

  • Type a name in the WORKFLOW TRIGGER NAME field, for example Demo Form Submitted.

Step 6

6. Filter the trigger to a specific form

  • Under FILTERS, choose Form is.

  • Select the form you want to trigger the workflow, for example Demo Form.

Step 5

Tip: Without this filter the workflow would run for any form submission.

7. Add an optional filter on a form answer

  • Add a second filter and choose the form question, for example Please rate your experience.

  • In the Select box, choose the answer that should trigger the workflow, for example 5.

  • Save the trigger.

Step 7

Tip: Use this when only certain responses should enter the workflow.

8. Add your first action

  • Click the plus icon below the trigger in the builder.

  • Search for the action you want, for example Add Contact Tag.

  • Select the tag to add, name the action and save it.

Tip: Other common actions include creating an opportunity, sending an SMS or email, or triggering an internal notification.

9. Add any further actions, then publish

  • Keep clicking the plus icon below each action to build out the rest of the workflow.

  • When you are finished, switch the Publish toggle on at the top right.

  • Click Save.

Watch out: The workflow stays in Draft and will not run until you set it to Publish and save.


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