This is the copy paste version of the custom url parameter
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utm_source=Facebook&utm_medium={{adset.name}}&utm_campaign={{campaign.name}}&utm_content={{ad.name}}&campaign_id={{campaign.id}}

Note for Conversion Tracking now 'event ID' and 'phone' need to be selected in the API conversion setup.

Clicking on the "Leads" tab will show you a pie graph of where your leads are coming from:

Campaign: A campaign in Facebook Ads is the top-level structure used to organise your advertising efforts. A campaign contains one or more ad sets, which in turn contain one or more ads.

Status: The status indicates whether a campaign is active (On is green) or inactive (Off is orange). When a campaign is "On," its ads are running and can be shown to your target audience. When "Off," the ads are not running.

Clicks: Clicks refer to the number of times users have clicked on your ad. This metric is crucial for understanding how many people are interacting with your ad.

Cost: Cost represents the total amount of money spent on your Facebook Ads over a given period. This includes all expenses related to running your ads, such as bid costs and any other fees Facebook may charge. Example: If you set a daily budget of $50 for your campaign, and your ads run for 10 days, your total cost would be approximately $500. Facebook will spend a little more than $50 some days, and a little less than $50 on other days.

Revenue: Revenue is the total amount of money generated from your ads. It is typically tracked through conversions, such as product sales, sign-ups, or any other actions that have a monetary value attached to them. Example: If your ad leads to 5 sign-ups with a lead value of $1000 each, your revenue would be $5000.

ROI %: (Return on Investment Percentage)

ROI is a measure of the profitability of your ads. It’s calculated by comparing the revenue generated from your ads to the cost of running them. Example: If you spent $500 on ads and generated $2000 in revenue, your ROI % would be 300%, indicating that for every dollar spent, you earned three dollars in profit.

CPC: (Cost Per Click)

CPC is a metric that measures the average cost you pay for each click on your ad. It is calculated by dividing the total cost of your ads by the number of clicks they receive. Example: If you spent $50 on an ad campaign and received 100 clicks, your CPC would be $0.50 per click.

CTR: (Click-Through Rate)

CTR is the percentage of people who clicked on your ad after seeing it. It is a key indicator of how effective your ad is at encouraging users to take action. Example: If your ad was shown 1,000 times (impressions) and received 50 clicks, your CTR would be 5%.

Sales: This metric simply tracks the total number of sales made as a direct result of your ad campaign. It's a straightforward count of how many times a lead has been marked as won. Example: If your ad campaign resulted in 5 sign-ups, your Sales metric would be 5.

CPS: (Cost Per Sale)
CPS is the average cost you incur for each sale generated by your ad campaign. It helps you understand how much you’re spending to make each sale. Example: If you spent $500 on an ad campaign and made 2 sales, your CPS would be $250 per sale.

Leads: Leads refer to potential customers who have shown interest in your service by providing their contact information through Facebook.
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​CPL: (Cost Per Lead)

CPL measures the average cost of acquiring each lead through your ad campaign. It’s an important metric for understanding the efficiency of your lead generation efforts. Example: If you spent $500 on an ad campaign and acquired 20 leads, your CPL would be $25 per lead.

Impressions: Impressions refer to the total number of times your ad was displayed on users’ screens. Each time your ad appears, it counts as one impression, regardless of whether the user clicked on it.

Average Revenue: This refers to the average amount of revenue generated per conversion (Per sale or sign-up). This is important as not every conversion is worth the same, so a large number of small conversions will reduce your average revenue. However, may increase your revenue due to the sheer volume. Some businesses thrive off lots of small sales, and others thrive off a few larger ones, it depends on your business what $ value you want to aim for here.