Set up two trigger links, add them to an email campaign, then build a workflow that branches on which link a contact clicked so each contact receives the right follow-up. Use this when you want to segment your database based on which product or offer they show interest in.
1. Open the Trigger Links tab
Click Marketing in the left-hand menu.
Click Trigger Links in the top tab bar.
You will see the list of existing trigger links.
2. Create the trigger link for product A
Click + Add Link at the top right.
In the Add Trigger Link window, type a name into Name, for example Product A.
Enter the destination address in Link URL, for example test.com.
Click Save.
Tip: Both trigger links can point at the exact same page. What matters is that they are two separate trigger links.
3. Create the trigger link for product B
Click + Add Link again.
Name this one Product B and enter the same or a different Link URL.
Click Save.
The Trigger Links list now shows both Product A and Product B.
4. Check both trigger links are listed
Confirm the list shows a row for Product A and a row for Product B, each with its own Link Key.
5. Start a new email campaign
Still in Marketing, click Emails in the top tab bar.
Toggle to Campaigns.
Click New at the top right and choose Blank.
In the Select Your Editing Experience window, click Select under Design Editor.
6. Add your email text
Drag a Text element from the Elements panel onto the canvas.
Type your copy, for example "Click here if you want more information about product A" and "Or click here if you want more information about product B".
7. Insert the trigger links as plain links (option 1)
With the text element selected, click Trigger Links at the top right of the editor toolbar.
Choose the Product A trigger link to drop it under your first line.
Repeat and choose the Product B trigger link for the second line.
8. Link the text itself instead (option 2)
Highlight the sentence you want to turn into a link.
Click the Link Text button in the toolbar.
In the Add/Edit Link window, click the tag icon at the right of Link URL, choose trigger links, then select Product A.
Click Save.
Tip: Linking the text keeps the email looking cleaner than showing a raw link.
9. Confirm the text is linked
Check that the highlighted sentence now appears as a link. Repeat the same steps for the product B sentence using the Product B trigger link.
10. Add trigger links behind buttons (option 3)
Drag a Button element onto the canvas.
In the button settings, click the tag icon next to the link URL, scroll down to trigger links and select Product A.
Name the button, for example Product A, then add a second button for Product B.
11. Name and save the campaign
Click the campaign name at the top and rename it, for example Product A or B.
Click Save at the top right.
Watch out: Do not send the email to your database until the workflow below is built and published, or clicks will not trigger anything.
12. Create a new workflow
Click Automation in the left-hand menu.
Click Create Workflow at the top right and choose Start from Scratch.
13. Name the workflow
Click the workflow name at the top of the builder and rename it, for example Product A or B.
14. Add the trigger for product A
Click Add New Trigger.
Select the Trigger Link Clicked trigger.
Add a filter, choose Trigger Link, then select the Product A trigger link.
Rename the trigger so it is clear what fires it, then click Save Trigger.
15. Add the trigger for product B
Click Add New Trigger again.
Select Trigger Link Clicked, add a Trigger Link filter and choose the Product B trigger link.
Rename the trigger and save it.
Click Save at the top right to lock in both triggers.
16. Add an if/else condition
Click the plus icon below the triggers.
Find and select the if/else condition action.
Name the action, for example Which product?.
17. Build the product A branch
Name the first branch Product A.
Click the filter box under Branches and choose the field Workflow Trigger.
Set the operator to Is.
Select the Product A Trigger Link Clicked trigger as the value.
18. Build the product B branch and save
Click + Add Branch and name it Product B.
Set the condition to Workflow Trigger, Is, and select the Product B Trigger Link Clicked trigger.
Save the action.
19. Add the follow-up actions under each branch
Click the plus icon under each branch and add the actions you want, for example:
Add to Workflow to drop contacts into a product-specific nurture sequence.
A series of emails.
Add Contact Tag to tag them Product A or Product B.
Internal notifications so your team knows who registered interest.
20. Publish the workflow
Switch the Publish toggle on at the top right.
Click Save.
Notes
The destination of each trigger link is up to you. A simple landing page saying the information is on its way works well.
All three ways of adding a trigger link to an email (plain link, linked text and button) can be mixed in the same campaign.