Google Ad reporting provides live reporting and analysis for your digital ad campaigns. Here are a few must-have setup guidelines for Google Ad Reporting.
Step 1 - Choose the correct Google Ad Account in Integrations
The user who has the connected google account should have the maximum permissions as a user (administrator) or google ad account manager access.
Step 2 - Select the correct MCC Account Id and Client Account ID
MCC account stands for My Client Centre, it is also commonly known as Google Ads Manager Account, managing multiple clients' Google Ad accounts.
MCC id is present in the top right corner of your Google Ads account.
Client Account id is present on clicking the help section
Step 3 - Add the UTM Template (below) to the Google Ad Account
The UTM tracking template can be added to three places. It can be added at Account Settings, Campaign Settings, or ad group level. We would recommend adding the UTM Template at Account level Settings.
UTM Tracking Template (Copy this)
{lpurl}?utm_source=adwords&utm_medium={adname}&utm_campaign={campaignname}&utm_content={adgroupname}&utm_keyword={keyword}&utm_matchtype={matchtype}&campaign_id={campaignid}&ad_group_id={adgroupid}&ad_id={creative}
How it works
Tracking templates must include a ValueTrack parameter that inserts your final URL, like {lpurl}.
Once your ad is clicked, these parameters will insert your final URL. If you don’t include a URL insertion parameter in your tracking template, your landing page URL will break.
If you want to add more than one ValueTrack parameter to a single URL, simply append them together in your URL using an ampersand (&), like this: {lpurl}?matchtype={matchtype}&device={device}.
Example:
Final URL - http://example.com
Tracking template: {lpurl}?utm_source=adwords&utm_medium={adname}&utm_campaign={campaignname}&utm_content={adgroupname}&utm_keyword={keyword}&utm_matchtype={matchtype}&campaign_id={campaignid}&ad_group_id={adgroupid}&ad_id={creative}
Landing page URL after clicking ads:
{lpurl}?utm_source=adwords&utm_medium=black_friday&utm_campaign=blackday10&utm_content=marketingbanner&utm_keyword=getdiscounteddeal&utm_matchtype=e&campaign_id=12345&ad_group_id=2394984903&ad_id=93844980940&gclid=84843ewhfb834nedhj4u49
Once you've copied the Tracking Template go to Your Google Ads Account > Account Settings > Tracking (See image below)
Paste the Tracking Template URL from above in the "Tracking template" field below.
Please Note:
- After adding the tracking template, please run a test and you will see that the majority of the campaigns should show that the landing page is found. If there are any errors, please rectify them if they are active campaigns.
- Earlier, UTM Source was used as Google (utm_source=google). Although it has been depreciated it is the ad blocker used to identify the URL and stripped of the UTM parameters.
Here are some important things to keep in mind:
1. Campaign names, Ads, and Ad-set need to be unique.
2. The name parameters can’t be changed during the lifetime of the campaign / Ad-set / Ad. If the name has to be changed, then create a new campaign / Ad-set / Ad to avoid any issues.
3. If you decide to change the name of the campaign / Ad-set / Ad and choose NOT to create a new campaign, then data in Zipleads will keep referring to the original/ first campaign. [Google Ad provides the old name in the parameter and skews your campaign reporting]
4. You will find an Objectives dropdown when you click on the campaign name in your reporting section in Zipleads on the top left, Its purpose is to help define what objective the company had for this Ad campaign when creating it.
